Let's face it. In today's world, people are bombarded with advertising so it can be hard to market your business effectively. Promotional products offer a unique and affordable way for Hispanic business owners to get their name out to potential customers without being obnoxious.
Promotional products range from pens to totes to key chains, all with your company's name and contact information imprinted on them. Here are 5 ways Hispanic business owners can boost sales with promotional products.
1. Promotional products allow you to create a practically permanent presence in your customers' lives. For example, pens are a very useful item for just about everyone and they serve as a wonderful advertising tool when they are imprinted with your company's logo and contact information. Consider a logo pen a cheap, silent salesperson that will work to promote your business for months to come!
2. To put it simply, print and online ads are virtually useless. Most print ads in newspapers and magazines end up in the trash while online ads have a notoriously low click-through rate. Print ads are particularly a waste of time for Hispanic business owners since only a small percentage of the Latino population regularly reads newspapers and magazines. With promotional products, you are guaranteed to get your business's name out to the target audience and for far less money than it would cost you to publish ads.
3. When you give highly relevant promotional gifts to your customers, your business will come to mind first anytime they need the service you offer. For example, if you have a restaurant or tienda, give your customers food-related promotional items such as a bottle opener keychain or bag clip. If you have a carpentry or construction business, a tape measure can be a relevant promotional gift.
4. Useful logo items are an effective way to shed a positive light on your business. For example, if you give your customers shoe shine kits or sewing kits with your company's logo imprinted on them, they will come to associate your business with convenience and usefulness.
5. When you give your customers promotional products, you dramatically increase your business's visibility. For example, if you give your customers a tote with your company's name on it, they will probably use it when they go shopping or out on the town. Not only is a tote an eco-friendly option, it will provide you with highly visible advertising for an extended period! A large number of potential customers will see your logo and contact info on a constant basis.
So there you have it. As a Hispanic small business owner, it's essential that you get your name out to your target market. The easiest and most cost-effective way to do that is by giving your customers promotional products. Give your customers a personal, "Gracias," for choosing your company by awarding them with a useful, promotional product; they are bound to return the favor by bringing you more business.
Thursday, January 29, 2009
Tuesday, January 13, 2009
It’s in the bag! Why totes make great business gifts
Tote bags with your company’s name and logo are among the most popular of imprinted products. Why? Because they’re the kind of gift that keeps your name out in front of potential customers for months to come.
Totes make your company most visible. Consider the plight of the person at a trade show collecting samples from table to table, ending up with a pile of pamphlets, business cards, and promotional items. He’s balancing an armful of stuff when he picks up your company’s business gift: a tote. Now he not only has a place to conveniently carry his loot, but all those other company logos are inside yours. Your logo is the one visible as the trade show visitor continues on his way. That’s smart advertising.
Totes are versatile. Among imprinted products, the tote bag is possibly the most likely item to be used for multiple purposes. Tote bags will be taken home and reused by other members of the family for school, sporting events, and shopping trips. Your tote will end up carrying sack lunches and library books. And wherever the tote goes, your company’s logo and contact information goes along.
Totes offer variety. You can choose from a wide range of tote materials, from imprinted vinyl to eco-friendly recycled cotton fibers, depending on your budget and the message you want to convey. You’ll also get to choose the right color to match your company’s products.
Totes give you a BIG advertising space. Depending on your company’s logo, some of the details might be lost if you have to shrink it down. Logo keytags might only have room for your company contact info. But on a tote, you can have several square inches to show your logo and other information.
Looking for an imprinted product that’s bound to make a big impact for months—or even years—to come? You can’t beat the versatile tote.
WWW.BESTLOGOPRODUCTS.COM provides imprinted advertising specialties and business gifts for client thank you's and trade show give aways such as logo memo clips, imprinted pens, keytags, stress squeeze items desk and pocket items. We service both large and small business quickly and at a low cost.
.
.
.
For more free articles and to use our 10% off coupon " 10ARTICLES"click here ==>http:\\...
href="http://www.bestlogoproducts.com/">http://www.bestlogoproducts.com/
.........
Totes make your company most visible. Consider the plight of the person at a trade show collecting samples from table to table, ending up with a pile of pamphlets, business cards, and promotional items. He’s balancing an armful of stuff when he picks up your company’s business gift: a tote. Now he not only has a place to conveniently carry his loot, but all those other company logos are inside yours. Your logo is the one visible as the trade show visitor continues on his way. That’s smart advertising.
Totes are versatile. Among imprinted products, the tote bag is possibly the most likely item to be used for multiple purposes. Tote bags will be taken home and reused by other members of the family for school, sporting events, and shopping trips. Your tote will end up carrying sack lunches and library books. And wherever the tote goes, your company’s logo and contact information goes along.
Totes offer variety. You can choose from a wide range of tote materials, from imprinted vinyl to eco-friendly recycled cotton fibers, depending on your budget and the message you want to convey. You’ll also get to choose the right color to match your company’s products.
Totes give you a BIG advertising space. Depending on your company’s logo, some of the details might be lost if you have to shrink it down. Logo keytags might only have room for your company contact info. But on a tote, you can have several square inches to show your logo and other information.
Looking for an imprinted product that’s bound to make a big impact for months—or even years—to come? You can’t beat the versatile tote.
WWW.BESTLOGOPRODUCTS.COM provides imprinted advertising specialties and business gifts for client thank you's and trade show give aways such as logo memo clips, imprinted pens, keytags, stress squeeze items desk and pocket items. We service both large and small business quickly and at a low cost.
.
.
.
For more free articles and to use our 10% off coupon " 10ARTICLES"click here ==>http:\\...
href="http://www.bestlogoproducts.com/">http://www.bestlogoproducts.com/
.........
FUTURE TREND -OUT WITH PRINT ADS
Does the effectiveness of an advertisement depend on where you see it: in the newspaper, online, or in your own hand? The wave of the future may be logo-imprinted products, which have proven to be a better value than either newsprint or online advertising.
Newsprint advertising is becoming less and less a bargain, in a world where consumers are increasingly getting their information online. The Newspaper Association of America surveys show print advertising dropping by about 2 percent every year. The good news for business owners? Imprinted products can pick up where newsprint advertising leaves off.
Newspaper ad sales reps have long claimed that newsprint advertising is more effective than online advertising, because a newsprint ad is tangible – it’s an advertisement the potential customer clip out, hold in her hand, and carry with her to the store. Online advertising only visual.
But nothing is more tangible than an imprinted product with your company’s name, logo, and contact information. Imprinted products have a huge advantage over visual images that flicker on a computer screen and newsprint ads that appear with yesterday’s news: they are durable. Imprinted products also can be held in the hand and carried to the store, especially if your advertising specialty item is a logo keytag or an imprinted pen.
And unlike online ads that disappear with the click of a mouse, or newsprint ads that end up lining the trash can, your imprinted product will continue to be useful to the customer – and a useful advertising tool for you – for months to come.
WWW.BESTLOGOPRODUCTS.COM provides imprinted advertising specialties and business gifts for client thank yous and trade show give aways such as logo memo clips, imprinted pens, keytags, stress squeeze items desk and pocket items. We service both large and small business quickly and at a low cost.
For more free articles and to use our 10% off coupon " 10ARTICLES"click here ==>http:\\www.bestlogoproducts.com
.............
Newsprint advertising is becoming less and less a bargain, in a world where consumers are increasingly getting their information online. The Newspaper Association of America surveys show print advertising dropping by about 2 percent every year. The good news for business owners? Imprinted products can pick up where newsprint advertising leaves off.
Newspaper ad sales reps have long claimed that newsprint advertising is more effective than online advertising, because a newsprint ad is tangible – it’s an advertisement the potential customer clip out, hold in her hand, and carry with her to the store. Online advertising only visual.
But nothing is more tangible than an imprinted product with your company’s name, logo, and contact information. Imprinted products have a huge advantage over visual images that flicker on a computer screen and newsprint ads that appear with yesterday’s news: they are durable. Imprinted products also can be held in the hand and carried to the store, especially if your advertising specialty item is a logo keytag or an imprinted pen.
And unlike online ads that disappear with the click of a mouse, or newsprint ads that end up lining the trash can, your imprinted product will continue to be useful to the customer – and a useful advertising tool for you – for months to come.
WWW.BESTLOGOPRODUCTS.COM provides imprinted advertising specialties and business gifts for client thank yous and trade show give aways such as logo memo clips, imprinted pens, keytags, stress squeeze items desk and pocket items. We service both large and small business quickly and at a low cost.
For more free articles and to use our 10% off coupon " 10ARTICLES"click here ==>http:\\www.bestlogoproducts.com
.............
Getting Personal With Imprinted Business Gifts
With many business people spending more than 40 hours per week at their offices, the need is greater than ever for business gifts that bring the comforts of home to the office. This concept began with business logo coffee mugs, which provided advertising while also giving office-dwellers a way to enjoy their morning beverage the way they did at home, instead of drinking from a paper cup. The market has expanded well beyond coffee mugs now, and includes collapsible cups that make drinking from the water cooler easier (and more eco-friendly, too).
As people work longer hours at their desks, there is now a true need for personal grooming items in the workplace. Potential clients who need to look their best on the job will welcome comb kits and mirrors as business gifts, to help them spiff up at their desks. Women especially appreciate cosmetic brushes, but potential clients of both genders will make good use of lint brushes to stay well-groomed. And everyone will rest easier knowing an emergency sewing kit is nearby to make away-from-home clothing repairs possible, in case of a wardrobe malfunction.
Print your company’s name and contact information on a card magnifier, and your customers will be taking a close look at you on a daily basis as they study the fine print in contracts or phone listings. Choose imprinted pillboxes as your business gifts, and they’ll see your company’s name two to four times a day, as they take care of their medication needs on the go.
Personal imprinted products might represent your best business gift investment. They help your potential customers make the workplace a real “home away from home.”
WWW.BESTLOGOPRODUCTS.COM provides imprinted advertising specialties and business gifts for client thank yous and trade show give aways such as logo memo clips, imprinted pens, key tags, stress squeeze items desk and pocket items. We service both large and small business quickly and at a low cost.
For more articles on marketing, small business and the use of promotional products as well as a 10% discount coupon “10ARTICLES”
Please click here ==>
http://bestlogoproducts.com
...........
As people work longer hours at their desks, there is now a true need for personal grooming items in the workplace. Potential clients who need to look their best on the job will welcome comb kits and mirrors as business gifts, to help them spiff up at their desks. Women especially appreciate cosmetic brushes, but potential clients of both genders will make good use of lint brushes to stay well-groomed. And everyone will rest easier knowing an emergency sewing kit is nearby to make away-from-home clothing repairs possible, in case of a wardrobe malfunction.
Print your company’s name and contact information on a card magnifier, and your customers will be taking a close look at you on a daily basis as they study the fine print in contracts or phone listings. Choose imprinted pillboxes as your business gifts, and they’ll see your company’s name two to four times a day, as they take care of their medication needs on the go.
Personal imprinted products might represent your best business gift investment. They help your potential customers make the workplace a real “home away from home.”
WWW.BESTLOGOPRODUCTS.COM provides imprinted advertising specialties and business gifts for client thank yous and trade show give aways such as logo memo clips, imprinted pens, key tags, stress squeeze items desk and pocket items. We service both large and small business quickly and at a low cost.
For more articles on marketing, small business and the use of promotional products as well as a 10% discount coupon “10ARTICLES”
Please click here ==>
http://bestlogoproducts.com
...........
Getting the most from your promotional products
You have a box of great promo items ready to take to a trade show. You bought them because you know they're the most effective possible advertising for your company. Now how can you get the best "bang for your buck" from these items?
Follow these simple rules:
1.Keep it neat. Display the promotional items nicely. Remember, potential customers will not automatically know how much you spent for the items, so you have the opportunity to increase their perceived value. If you dump a box of pens onto your table, they will look like they have little value. But if you line them up neatly in rows, they will seem more valuable to people passing by.
2. Keep in touch. Placing a promotional item in a potential customer's hand is the single best way to increase that item's perceived value. Something lying on a table is just an object, but when you place it in a potential customer's hand, you have made personal contact. Add a smile or a handshake, and you may have made a business contact.
3. Keep your business cards nearby. Some potential customers will appreciate the little flashlight imprinted with your company's contact information, but they'll also want a business card they can put in their file.
4. Keep a neat stack of your cards near your promotional items, and both will appear to have more value.That's all there is to it -- display nicely, add the personal touch, and provide a card version of your contact information. Then you'll get the most from your new promotional items.
http:\\WWW.BESTLOGOPRODUCTS.COM provides imprinted advertising specialties and business gifts for client thank yous and trade show give aways such as logo memo clips, imprinted pens, key tags, stress squeeze items desk and pocket items. We service both large and small business quickly and at a low cost.
For more articles on marketing, small business and the use of promotional products as well as a 10% discount coupon “10ARTICLES”
Please click here ==>
http://bestlogoproducts.com
........
Follow these simple rules:
1.Keep it neat. Display the promotional items nicely. Remember, potential customers will not automatically know how much you spent for the items, so you have the opportunity to increase their perceived value. If you dump a box of pens onto your table, they will look like they have little value. But if you line them up neatly in rows, they will seem more valuable to people passing by.
2. Keep in touch. Placing a promotional item in a potential customer's hand is the single best way to increase that item's perceived value. Something lying on a table is just an object, but when you place it in a potential customer's hand, you have made personal contact. Add a smile or a handshake, and you may have made a business contact.
3. Keep your business cards nearby. Some potential customers will appreciate the little flashlight imprinted with your company's contact information, but they'll also want a business card they can put in their file.
4. Keep a neat stack of your cards near your promotional items, and both will appear to have more value.That's all there is to it -- display nicely, add the personal touch, and provide a card version of your contact information. Then you'll get the most from your new promotional items.
http:\\WWW.BESTLOGOPRODUCTS.COM provides imprinted advertising specialties and business gifts for client thank yous and trade show give aways such as logo memo clips, imprinted pens, key tags, stress squeeze items desk and pocket items. We service both large and small business quickly and at a low cost.
For more articles on marketing, small business and the use of promotional products as well as a 10% discount coupon “10ARTICLES”
Please click here ==>
http://bestlogoproducts.com
........
Why desktop promotional items make sense
From staplers to sticky notes: Why desktop items make sense
How can you position your company’s name and contact information where it will be seen many times every working day, just where it matters most? Desktop imprinted products might be your answer.
When you give useful desktop items, such as pens and memo clips, to your potential customers, you’re ensuring that they’ll see your company name many times throughout their business week. Colorful imprinted products, such as sticky notes, brighten up the desktop “landscape” and create a cheerful, positive association with your business in the customer’s mind.
You can’t beat having a business gift in place that will remind decision-makers of your company’s name and services. When your paperclip dispenser or letter slitter is on a client’s desk, your company’s contact information will be at her fingertips at the very moment she’s ready to choose a supplier or service provider.
When it’s time for a client to sign off on a proposal, and your company’s logo is on the memo clip holding the proposal – or the pen in his hand – that’s putting your advertising dollar to work where it matters most.
Choose a traditional imprinted pen, available in a variety of styles and colors, or one of the newer items – such as the very-useful computer brush, designed to keep the keyboard and desktop clean and tidy. For more fun, the Dart Board Desk Pen Holder is a stress-reducing play item with a very practical side.
If your business gift is something that is useful on a business desk, your company’s name will be where your customers can see it every business day, from nine to five and beyond.
WWW.BESTLOGOPRODUCTS.COM provides imprinted advertising specialties and business gifts for client thank yous and trade show give aways such as logo memo clips, imprinted pens, keytags, stress squeeze items desk and pocket items. We service both large and small business quickly and at a low cost.
For more free articles and to use our 10% off coupon " 10ARTICLES"click here ==>
www.bestlogoproducts.com
......
How can you position your company’s name and contact information where it will be seen many times every working day, just where it matters most? Desktop imprinted products might be your answer.
When you give useful desktop items, such as pens and memo clips, to your potential customers, you’re ensuring that they’ll see your company name many times throughout their business week. Colorful imprinted products, such as sticky notes, brighten up the desktop “landscape” and create a cheerful, positive association with your business in the customer’s mind.
You can’t beat having a business gift in place that will remind decision-makers of your company’s name and services. When your paperclip dispenser or letter slitter is on a client’s desk, your company’s contact information will be at her fingertips at the very moment she’s ready to choose a supplier or service provider.
When it’s time for a client to sign off on a proposal, and your company’s logo is on the memo clip holding the proposal – or the pen in his hand – that’s putting your advertising dollar to work where it matters most.
Choose a traditional imprinted pen, available in a variety of styles and colors, or one of the newer items – such as the very-useful computer brush, designed to keep the keyboard and desktop clean and tidy. For more fun, the Dart Board Desk Pen Holder is a stress-reducing play item with a very practical side.
If your business gift is something that is useful on a business desk, your company’s name will be where your customers can see it every business day, from nine to five and beyond.
WWW.BESTLOGOPRODUCTS.COM provides imprinted advertising specialties and business gifts for client thank yous and trade show give aways such as logo memo clips, imprinted pens, keytags, stress squeeze items desk and pocket items. We service both large and small business quickly and at a low cost.
For more free articles and to use our 10% off coupon " 10ARTICLES"click here ==>
www.bestlogoproducts.com
......
WHAT COLOR IS YOUR KEY TAG ?
Choosing the right hue for your business.
Color is an important factor to keep in mind as you select personalized business gifts. After all, your logo keytag, or whatever item you choose, will represent your company. By choosing the right color, you have the opportunity to finesse the impression you make on prospective customers and clients.
Do you want to convey that your product or service is both exciting and wholesome? That’s what one popular canned soup company did in choosing red (excitement) and white (purity) for the labels of their popular soups. The soup company’s labels became iconic, and were the subject of Andy Worhol art pieces—all based on red and white.
Or would you rather have customers think of your product or service as trustworthy and dependable? True blue is the color that has this effect. Blue has been working on those round oatmeal canisters for a few generations now. (After all, if you can’t trust oatmeal, what can you trust?)
Think carefully about the kind of “attitude” your product or service should have, to attract the customer base you’re going after. You might use color to add elements to your corporate image that wouldn’t be found there otherwise. Raisins are a pretty standard, ho-hum kind of snack. That’s why the best-selling raisin brand packages its little boxes of fruit in red (excitement) and yellow (happiness). The product inside might be ordinary, but the package coloring ramps up the excitement level by at least a few notches.
Is a neutral right for you? If your company or service involves helping your customers go in a “greener” direction, you should choose the most natural color possible, such as unbleached cotton for a tote bag or t-shirt. Avoiding extra dyes shows your potential customers your company is sincere about helping the planet. Printing your logo in green ink on natural cotton drives the point home even more.
Here are some of the effects that other colors might have on your customers:
Red: Excitement and danger. Red is the first color an infant can see, and the color’s association with excitement is so hard-wired into our brains, looking at red can actually raise the blood pressure. But of course, warning signs and red flags also use this color, to draw attention to potential danger. That might be why red and white are such a popular advertising combination: the safe feeling of white counteracts the danger of red and leaves customers feeling excited but safe.
Orange: Fun, excitement, energy. As a blend of exciting red and happy yellow, orange can be the most appealing of colors, but it’s a two-edged color: people either love orange or they hate it. To further complicate matters, different shades of orange seem to affect people in different ways. A creamy, pastel orange (like those orange ice cream bars) can be perceived as calming. A bright, hot orange is likely to wake up your potential customers. Orange has been proven to be the most easily visible of colors, which is why your car’s dashboard lights up in orange. Choose orange carefully, but don’t be afraid of it; this color can pack a punch.
Yellow: Optimism and alertness. Yellow means happy – think of the yellow-colored smiley-faces – and happy might be just the image you want for your company if you sell a toy or recreational item. Yellow can also make a mundane product – like those business telephone listing books – seem a little more fun. Yellow is especially attractive to the elderly, so keep it in mind if you’re selling a product or service to the aging Baby Boomer population.
Green: Growth, nature, health. As noted, a small dose of green can symbolize your company’s interest in “green,” eco-friendly technology or practices. Green is a great family-values color, perfect if your company’s product or service appeals to all ages or is something families can use together. Green and blue are most likely to attract male customers.
Blue: Peace, reliability, trust. From the blue of the sky to the blue of the ocean, people trust this color. It’s the color-wheel opposite of orange, and perhaps not coincidentally, it’s the most beloved of colors. All shades of blue convey trustworthiness. People of all ages are attracted to blue, perhaps because our caveman ancestors spent so much time looking up at the sky. Blue is perfect for your business if you are selling calmness, rest, or peacefulness.
Purple: Modern sensibility and playfulness. Purple is the least traditional color, often associated with the counter-culture and cutting edge trends. Purple can make your company seem more modern and youthful. Purple is also a strong favorite among women, so if your customer base is largely female, you’ll get extra points with this color.
Black: Power, wealth and mystery. If you sell to the very wealthy, black with the money colors -- gold or silver -- might be the right combination. Black is also extremely popular with young people, who are attracted to the mystique of this “non-color” color. Black can make a dramatic backdrop for other colors, making them seem brighter.
White: Purity and safety. If your product or service has to do with medicine or food, white might be the perfect choice. A white imprinted product as a promotional item says your business dealings are honest and your products themselves are clean and pure.
Color combinations that are color-wheel opposites – red/green, blue/orange, and yellow/purple – are the most visually stimulating. Because those color combinations use different parts of your eye’s color-perception mechanism, color-wheel opposites can seem to “vibrate” against one another, adding further excitement to your imprinted product. Your company’s logo in orange printed on a blue background -- on your logo keytags or other business gifts -- will really stand out. Take advantage of the “opposite” factor by getting gift items imprinted with light lettering on a dark background, or dark lettering on a light background.
Can’t decide? If you’re ordering multiple items, such as pens or logo keytags, to be given away at a trade show or at your front desk, order a variety of colors. That way, your customers will choose the items that most appeal to them, and they’ll be more likely to keep on using them.
WWW.BESTLOGOPRODUCTS.COM provides imprinted advertising specialties and business gifts for client thank yous and trade show give aways such as logo memo clips, imprinted pens, keytags, stress squeeze items desk and pocket items. We service both large and small business quickly and at a low cost.
For more free articles and to use our 10% off coupon " 10ARTICLES"
click here ==>
www.bestlogoproducts.com
Color is an important factor to keep in mind as you select personalized business gifts. After all, your logo keytag, or whatever item you choose, will represent your company. By choosing the right color, you have the opportunity to finesse the impression you make on prospective customers and clients.
Do you want to convey that your product or service is both exciting and wholesome? That’s what one popular canned soup company did in choosing red (excitement) and white (purity) for the labels of their popular soups. The soup company’s labels became iconic, and were the subject of Andy Worhol art pieces—all based on red and white.
Or would you rather have customers think of your product or service as trustworthy and dependable? True blue is the color that has this effect. Blue has been working on those round oatmeal canisters for a few generations now. (After all, if you can’t trust oatmeal, what can you trust?)
Think carefully about the kind of “attitude” your product or service should have, to attract the customer base you’re going after. You might use color to add elements to your corporate image that wouldn’t be found there otherwise. Raisins are a pretty standard, ho-hum kind of snack. That’s why the best-selling raisin brand packages its little boxes of fruit in red (excitement) and yellow (happiness). The product inside might be ordinary, but the package coloring ramps up the excitement level by at least a few notches.
Is a neutral right for you? If your company or service involves helping your customers go in a “greener” direction, you should choose the most natural color possible, such as unbleached cotton for a tote bag or t-shirt. Avoiding extra dyes shows your potential customers your company is sincere about helping the planet. Printing your logo in green ink on natural cotton drives the point home even more.
Here are some of the effects that other colors might have on your customers:
Red: Excitement and danger. Red is the first color an infant can see, and the color’s association with excitement is so hard-wired into our brains, looking at red can actually raise the blood pressure. But of course, warning signs and red flags also use this color, to draw attention to potential danger. That might be why red and white are such a popular advertising combination: the safe feeling of white counteracts the danger of red and leaves customers feeling excited but safe.
Orange: Fun, excitement, energy. As a blend of exciting red and happy yellow, orange can be the most appealing of colors, but it’s a two-edged color: people either love orange or they hate it. To further complicate matters, different shades of orange seem to affect people in different ways. A creamy, pastel orange (like those orange ice cream bars) can be perceived as calming. A bright, hot orange is likely to wake up your potential customers. Orange has been proven to be the most easily visible of colors, which is why your car’s dashboard lights up in orange. Choose orange carefully, but don’t be afraid of it; this color can pack a punch.
Yellow: Optimism and alertness. Yellow means happy – think of the yellow-colored smiley-faces – and happy might be just the image you want for your company if you sell a toy or recreational item. Yellow can also make a mundane product – like those business telephone listing books – seem a little more fun. Yellow is especially attractive to the elderly, so keep it in mind if you’re selling a product or service to the aging Baby Boomer population.
Green: Growth, nature, health. As noted, a small dose of green can symbolize your company’s interest in “green,” eco-friendly technology or practices. Green is a great family-values color, perfect if your company’s product or service appeals to all ages or is something families can use together. Green and blue are most likely to attract male customers.
Blue: Peace, reliability, trust. From the blue of the sky to the blue of the ocean, people trust this color. It’s the color-wheel opposite of orange, and perhaps not coincidentally, it’s the most beloved of colors. All shades of blue convey trustworthiness. People of all ages are attracted to blue, perhaps because our caveman ancestors spent so much time looking up at the sky. Blue is perfect for your business if you are selling calmness, rest, or peacefulness.
Purple: Modern sensibility and playfulness. Purple is the least traditional color, often associated with the counter-culture and cutting edge trends. Purple can make your company seem more modern and youthful. Purple is also a strong favorite among women, so if your customer base is largely female, you’ll get extra points with this color.
Black: Power, wealth and mystery. If you sell to the very wealthy, black with the money colors -- gold or silver -- might be the right combination. Black is also extremely popular with young people, who are attracted to the mystique of this “non-color” color. Black can make a dramatic backdrop for other colors, making them seem brighter.
White: Purity and safety. If your product or service has to do with medicine or food, white might be the perfect choice. A white imprinted product as a promotional item says your business dealings are honest and your products themselves are clean and pure.
Color combinations that are color-wheel opposites – red/green, blue/orange, and yellow/purple – are the most visually stimulating. Because those color combinations use different parts of your eye’s color-perception mechanism, color-wheel opposites can seem to “vibrate” against one another, adding further excitement to your imprinted product. Your company’s logo in orange printed on a blue background -- on your logo keytags or other business gifts -- will really stand out. Take advantage of the “opposite” factor by getting gift items imprinted with light lettering on a dark background, or dark lettering on a light background.
Can’t decide? If you’re ordering multiple items, such as pens or logo keytags, to be given away at a trade show or at your front desk, order a variety of colors. That way, your customers will choose the items that most appeal to them, and they’ll be more likely to keep on using them.
WWW.BESTLOGOPRODUCTS.COM provides imprinted advertising specialties and business gifts for client thank yous and trade show give aways such as logo memo clips, imprinted pens, keytags, stress squeeze items desk and pocket items. We service both large and small business quickly and at a low cost.
For more free articles and to use our 10% off coupon " 10ARTICLES"
click here ==>
www.bestlogoproducts.com
Small businesses get BIG results with business gifts
Small businesses get BIG results with business gifts
Owning a small business means wearing a lot of different “hats” – and often serving as your own marketing department as well. That’s where business gifts can have such a big impact.
Steven Preston, administrator of the Small Business Association, said small business owners often act “not only as the CEO of their company, but the head of sales, head of finance, and whatever else it takes to get the job done.”
If you’re the head of marketing at your small business, you’re looking for ways to get your company’s name in front of the public, and you probably don’t have a huge budget to work with. Imprinted products can be the perfect solution for the small business owner.
As a small business owner, you have an opportunity to connect with your customers and clients in a way that big corporations cannot. For that reason, personal business gifts often make the biggest and best impression.
PENS – Everybody uses them, and everybody needs them. If your business gives you the opportunity to hand a pen to a customer or client, you’re making a personal connection as well as advertising your company or product.
‘SAVE THE DAY’ BUSINESS GIFTS – Sewing kits, shoe shine kits, and pillboxes are items that make life a little easier and more comfortable. They’re also business gifts that your customers and clients will use again and again, exposing them to your business logo again and again. Something that helps a customer to mend a hem or tidy up a pair of oxfords can also “save the day,” bringing a sense of relief they’ll associate your small business product or service.
LOGO KEYTAGS – Logo keytags are among the most durable advertising vehicles for small businesses. Logo keytags accompany important and carefully guarded items: house keys and car keys. When you use logo keytags as business gifts, your small business name and contact information will be held in your potential customer’s hand, attached to her pocketbook, and left dangling from his car ignition during long car rides. It’s hard to beat a logo keytag for that kind of visibility.
DESKTOP BUSINESS GIFTS – Anything your customers will see on their desks every day is a great advertisement for your small business. Mouse pads, memo pads, mirrors and magnets are marvelously effective, because they live on top of the desk – the desk where your potential client or customer is likely to be sitting when he or she needs to choose a product or service provider. Stress balls and staplers have a “hands on” appeal that puts your customers literally “in touch” with your company’s contact information.
RELEVANT BUSINESS GIFTS – If your small business involves carpentry, sewing, design, or other precise skills, tape measures might be the perfect small business gift choice for you. The more a potential customer uses the item, the more likely he’ll be to think of your company when a need arises. Is your small business built more around data than design? USB memory sticks and other “techy” business gifts, imprinted with your company’s name and contact information, might be just the ticket. If your small business is part of the food and hospitality market, kitchen items like bag clips or keytag bottle openers are perfectly appropriate. Choosing an imprinted business gift item that is connected with your business world tells customers you belong at the top of their list of possible service providers.
And since you’re a small business owner who wears many “hats” besides marketing, you might consider putting your company’s name on clothing items such as T-shirts, totes, or even … hats!
WWW.BESTLOGOPRODUCTS.COM provides imprinted advertising specialties and business gifts for client thank you's and trade show give aways such as logo memo clips, imprinted pens, keytags, stress squeeze items desk and pocket items. We service both large and small business quickly and at a low cost.
For more informative articles and to use our coupon to save 10% "10ARTICLES"
CLICK HERE ==>
http://www.bestlogoproducts.com
Owning a small business means wearing a lot of different “hats” – and often serving as your own marketing department as well. That’s where business gifts can have such a big impact.
Steven Preston, administrator of the Small Business Association, said small business owners often act “not only as the CEO of their company, but the head of sales, head of finance, and whatever else it takes to get the job done.”
If you’re the head of marketing at your small business, you’re looking for ways to get your company’s name in front of the public, and you probably don’t have a huge budget to work with. Imprinted products can be the perfect solution for the small business owner.
As a small business owner, you have an opportunity to connect with your customers and clients in a way that big corporations cannot. For that reason, personal business gifts often make the biggest and best impression.
PENS – Everybody uses them, and everybody needs them. If your business gives you the opportunity to hand a pen to a customer or client, you’re making a personal connection as well as advertising your company or product.
‘SAVE THE DAY’ BUSINESS GIFTS – Sewing kits, shoe shine kits, and pillboxes are items that make life a little easier and more comfortable. They’re also business gifts that your customers and clients will use again and again, exposing them to your business logo again and again. Something that helps a customer to mend a hem or tidy up a pair of oxfords can also “save the day,” bringing a sense of relief they’ll associate your small business product or service.
LOGO KEYTAGS – Logo keytags are among the most durable advertising vehicles for small businesses. Logo keytags accompany important and carefully guarded items: house keys and car keys. When you use logo keytags as business gifts, your small business name and contact information will be held in your potential customer’s hand, attached to her pocketbook, and left dangling from his car ignition during long car rides. It’s hard to beat a logo keytag for that kind of visibility.
DESKTOP BUSINESS GIFTS – Anything your customers will see on their desks every day is a great advertisement for your small business. Mouse pads, memo pads, mirrors and magnets are marvelously effective, because they live on top of the desk – the desk where your potential client or customer is likely to be sitting when he or she needs to choose a product or service provider. Stress balls and staplers have a “hands on” appeal that puts your customers literally “in touch” with your company’s contact information.
RELEVANT BUSINESS GIFTS – If your small business involves carpentry, sewing, design, or other precise skills, tape measures might be the perfect small business gift choice for you. The more a potential customer uses the item, the more likely he’ll be to think of your company when a need arises. Is your small business built more around data than design? USB memory sticks and other “techy” business gifts, imprinted with your company’s name and contact information, might be just the ticket. If your small business is part of the food and hospitality market, kitchen items like bag clips or keytag bottle openers are perfectly appropriate. Choosing an imprinted business gift item that is connected with your business world tells customers you belong at the top of their list of possible service providers.
And since you’re a small business owner who wears many “hats” besides marketing, you might consider putting your company’s name on clothing items such as T-shirts, totes, or even … hats!
WWW.BESTLOGOPRODUCTS.COM provides imprinted advertising specialties and business gifts for client thank you's and trade show give aways such as logo memo clips, imprinted pens, keytags, stress squeeze items desk and pocket items. We service both large and small business quickly and at a low cost.
For more informative articles and to use our coupon to save 10% "10ARTICLES"
CLICK HERE ==>
http://www.bestlogoproducts.com
Saturday, January 10, 2009
Imprinted promotional products say ‘thank you’ in a special way
Everyone enjoys being appreciated. That’s why it’s important to let your customers know that you are grateful for their business and would be happy to serve them again in the future. While a thankful email or phone call can convey your feelings, nothing says “thank you” better than a gift – especially if it’s an imprinted product that reminds the recipient that you’re available for future business.
Holidays and annual trade shows are a perfect time to show your appreciation for your customers and clients with a special gift. But everyday transactions can be perfect opportunities to express your gratitude on an ongoing, daily basis. If you’re able to say, “Take this with you” just before your customer or client leaves, while handing them an imprinted pen or other small token of your appreciation, you’ll make a lasting impression—and put a smile on someone’s face.
While lavish luxury gifts might make the biggest impression for once-a-year giving, useful items are your smartest choice for the everyday thank-you. Logo keytags are popular, because everyone needs a way to keep car and house keys handy. Logo keytags also have the benefit of being colorful and, most importantly, carrying your company’s name and contact information. A customer using one of your company’s logo keytags will be carrying your future business right in his pocket!
Rewarding your customers and clients for their business with more than words, by using imprinted promotional products as casual business gifts, leaves a positive impression in their minds and makes them more likely to remember your company when future business needs arise.
Thank your customers, and they’ll say “you’re welcome” to more of my business.
For more articles click here ==>
www.bestlogoproducts.com
Holidays and annual trade shows are a perfect time to show your appreciation for your customers and clients with a special gift. But everyday transactions can be perfect opportunities to express your gratitude on an ongoing, daily basis. If you’re able to say, “Take this with you” just before your customer or client leaves, while handing them an imprinted pen or other small token of your appreciation, you’ll make a lasting impression—and put a smile on someone’s face.
While lavish luxury gifts might make the biggest impression for once-a-year giving, useful items are your smartest choice for the everyday thank-you. Logo keytags are popular, because everyone needs a way to keep car and house keys handy. Logo keytags also have the benefit of being colorful and, most importantly, carrying your company’s name and contact information. A customer using one of your company’s logo keytags will be carrying your future business right in his pocket!
Rewarding your customers and clients for their business with more than words, by using imprinted promotional products as casual business gifts, leaves a positive impression in their minds and makes them more likely to remember your company when future business needs arise.
Thank your customers, and they’ll say “you’re welcome” to more of my business.
For more articles click here ==>
www.bestlogoproducts.com
WELCOME TO OUR BLOG ABOUT PROMOTIONAL PRODUCTS USED FOR ADVERTISING
WELCOME TO OUR BLOG ABOUT PROMOTIONAL PRODUCTS USED FOR ADVERTISING .
We will use this blog to help you understand the value of promotinal products and as an unabashed promoter of our website http://www.bestlogoproducts.com/ where you can fine excellent values for business gifts and promotional products such as imprinted key kats, pens and stress balls.
Some of the future topics will include :
We will use this blog to help you understand the value of promotinal products and as an unabashed promoter of our website http://www.bestlogoproducts.com/ where you can fine excellent values for business gifts and promotional products such as imprinted key kats, pens and stress balls.
Some of the future topics will include :
- COLOR SELECTION OF YOUR PROM PROMOTIONAL PRODUCTS
- WHY USE PROMOTIONAL PRODUCTS.
- SAYING THANK YOU WITH PROMOTIONAL PRODUCTS
- HOW TO USE PROMOTIONAL PRODUCTS AT TRADE SHOWS
Keep logging in as we add articles every week or add us to your favorites list !
rgds jules rosen
For more articles also try ==>
Subscribe to:
Posts (Atom)
BlogCatalog
