Promotional Products - Mutually Advantageous Marketing - K2

In the throes of recession, when you have to cut down costs on your marketing and advertising budgets to concentrate more on the core business, promotional products prove to be the best available solution to make your presence felt. It is holiday season and a good time to celebrate and acknowledge your consumer’s contribution to your business’ survival and success through this dismal slump period.

You can express appreciation and gratitude towards your customers by offering some personalized gift items, which they would be happy to receive and which fall well within your budget. Besides conveying your care and admiration, the gift can be a significant reminder to your faithful consumer about you and your business.

There are ways in which you can remain at ‘top of the mind recall’ of your customers. Make your promotional products carry the company logo, its corporate image and a clearly defined message that your company stands for. These are flawless means of having your business name and message right before your target consumer.

If you feel that promotional gifts are wasteful, you need to revisit your thought process all over again. With a promotional gift, be it a pen, calendar or a mug which carries you company logo and message, the customer is more likely to remember you than through a newspaper advertisement or a hoarding. Additionally, the probability of the customer coming face to face with a promotional product, in a day, is much higher than a piece of advertisement in a newspaper or magazine. Also, the perceived image and recall of your promo item is quite high in comparison to any other advertising campaign.

Consequently, if promotional products are created and utilized effectively, they can be a significant tool to keep your company’s name in the subconscious mind of the consumer and to support the distinct features of your company. Furthermore, your consumers become a great source of exposure for your company, to the new set of customers, when they use, display or wear your promotional products.

To decide on a creative promotional product that can effectively meet your marketing objective, you need to identify those items which can facilitate accessibility and longevity factor to the target consumer. Firstly, promo products can be given just as a free giveaway for instance a pen, calendar or a keychain, when a customer visits your retail outlet.

There could a promo product that you offer when a consumer makes a purchase from your store for example a t-shirt with the company logo. You can even promote some of your new upcoming products giving them as promotional items for trial purposes. As a part of the holiday season, you can present gift baskets with small items that your company manufactures or other products which can carry your logo and message.

You can come up with some most original and imaginative ideas to market your company and product through promotional items. These do not cost much, but the returns you get out of it are much beyond the worth of these items.

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Calendar- A Most Versatile Promotional Product -k3

The goal of any business enterprise is to market their company and product in the most cost-effective and comprehensive manner. The idea is to reach out to as many target consumers as possible for the longest possible time; to be on their minds when they plan to purchase related products or services and to provide the necessary exposure to your company’s principles and the product’s features.



Your marketing campaign or technique should be resourceful enough to be informative, long-lasting and gripping, so it leaves impact on your customer’s mind. There are various advertising and promotional media available which meet all the important aspects, but they usually shoot up your marketing budgets.

During economic slowdown when the ad spends are plummeting, how does one establish its mark on the customer’s mind space and meet all their marketing objectives and business goals? You have a very versatile mode of advertising through promotional calendars. Your purpose of giving any promotional item is to show your gratitude and appreciation to your faithful customers.

A promotional calendar achieves much more than just this basic purpose. It carries the three most important characteristics of any promo product such as longevity, usability and durability. It is a universally compatible product and can be targeted towards any age-group, in any environment whether office or home. It can also be designed in any manner to hit the target customers’ attention.


You have a load of choices when it comes to the design of calendars such as wall calendars, desk calendars, daily planners and electronic calendars. Whatever the design, whether placed down or pinned-up, calendars facilitate a constant exposure and a stable permanence to your company’s presence. It is a compact and handy, 24/7 and 365 days kind of promo product. It is available right in front of your consumer, subtly reminding him of your company name and keeping you in one of the top recalls in his mind.

Promotional calendars are customized to suit your marketing needs and your customer’s viewpoint. You can use calendars for both your retail patrons and corporate clients. Choose the appropriate size and design depending on your needs. You can further add value to the calendars by making them for multi usage, like writing pads, planners, and magnetic option to stick them on surfaces, worktable to help in daily follow-up.

The magnetic calendars are gaining popularity, as they can be easily used to stick on refrigerators, etc, without occupying too much wall or table space. You also have diverse alternatives in terms of the pictures or illustrations that you need on the calendar. You could have cartoon characters for a kids’ related promotion or a scenic visuals for a travel promotion. It is for you to decide based on your product or service and your target client.

One can make calendars valuable tools to provide information such as your company, name, address and website information along-with some pictures of your office building, just to be a subliminally present in your customer’s subconscious mind. Whenever your consumer needs any of the related products and services, you will mostly be his first and most accessible choice.

The demand for calendars is at its peak during the beginning of the year; so make sure you exploit this marketing opportunity in the best possible manner.

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Promotional Products – Successful Way of Brand Endorsement V2

Promotional Products are a great way for brand endorsement and turn out to be instant hit with the people. Usually promotional products are distributed free of charge along with a company's logo and their tag line.


The ultimate aim of distributing promotional products by way of endorsing products is brand promotion. The products that are used as an endorsement include commemoratives, gifts, business gifts, prizes and other valuable items. These incentives are given on special occasions like annual conferences, press conferences, special draws during trade shows, unique events organized by the company etc.

There are a variety of benefits of distributing promotional products. For example distributing some curious promotional product as a gift at a tradeshow will definitely usurp traffic. Hence it will boost the brands identify among the consumers. Consumer will definitely give a heed to the brand name while using the product and will give a mouth of word publicity for the brand. It is a simple and successful way of brand endorsement.



This technique of distributing promotional products is a splendid way for not only educating public on public awareness through different campaigns on road safety, cutting of trees, health hazards and environment related subjects etc. but is also a simple tool to promote your products and services.

Various public surveys have also established that endorsing products by this practice had increased the sales of the companies by leaps and bounds. With this result apart from big companies various small companies are also employing this method to promote their products and services among masses.

With the introduction of internet now companies can decide in a jiffy which product to choose from for their promotional product endorsement and whether it communicates with the services and goals of the company, and how much it would cost. Apart from this the websites also give tips and tricks of choosing promotional products also. Companies can even place orders online. But it will be a good idea to check the quality of product in reality before giving orders. Low quality promotional products give a bad name to the company apart from giving financial loss.

As the businesses are facing recession in the market, it will be a good idea to provide eco-friendly products like shopping bags as promotional products along with
Company’s logo and tag line, as this is a sure way of elevating a slow business to great heights. On comparing it with a print or television advertising, brand endorsement is the cheapest way of advertising. It is hard for a company to get its name and fame instantly but by distributing promotional products a company gets an instant name among people who are sure to remember the name and logo of the company in the years to come when the gift turn out to be of any use for them.

Choosing the Promotional Products Company That is Right for You - V3

Various companies offer promotional products for their clients as and when an opportunity arises.


The concept of distributing promotional products on special occasions has spread like a wild fire from politics to Public Relations companies. But the credit of this novel idea goes to President George Washington who sowed the seeds of this great marketing act.
Taking heed of this fool proof concept organizations have started making name and fame from this simple marketing tool. Because of this simple reason, a lot of promotional products distributors have started selling the promotional products. Taking a broad look at the items being sold, it could be found that there is a lot similarity in the promotional products being sold by the distributors.


Because of the competition around, choosing the best company for promotional products out of the lot has become a difficult task. First and foremost step in choosing the right company for promotional products is to see whether the company has limited number of goods or has a variety of items to display. As it will look funny if a real estate company on a special occasion could be distributing cheap item like balloons on its Annual Event because all other goods were of cheap quality. Here mugs, umbrellas, desk calendar, USB drive or even mouse pad etc., can help get good publicity. As dealing with the right company offering a variety of products will save your time and money. You will not to have run from pillar to post in search of a particular promotional product.
Look out for a company which is offering professional design of your logo or design at lower rates on an organization’s promotional items. Some promotional products companies even offer this service of designing logo or modifying it if required and art work free of charge.
Ensure if the vendor of promotional products has different Art department for creating design and the strength of the employees in the company and whether they can handle this job carefully and professionally.
Don’t just take a decision in selecting the product from having a glance at their online e-shop on the web. These products look good in pictures but can be different when you see them in reality.
Choose a promotional product company which can do justice with your business and actually understood your business and should ensure for which occasion a promotional product is being required. Check whether the vendor has dealt with any other similar company before and what promotional products it had offered.
Make sure whether the vendor will be able to ship the promotional products well in time and what will be the ensuing cost of shipping. Whether they would charge extra or has already included in the bill. All in all check out the vendor’s service, quality of products and their reliability after all not all the suppliers are equal.


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Promotional Products – a Vital Promotion Tool

In an endeavour to reach their target, companies often launch their new products with great fan fare through one medium or the other. Huge amount is spent to make their products second to none by way of advertising. Here there main aim is to build the brand identity of their product. One of the first promotions taken by companies in introducing their products is through Print Media and television, followed by other methods of promotion. However, researchers have established that a product can be an instant hit in the market if their brand is promoted through promotional products. Promotional products are the lifeline of a company. Companies spent a lot of amount on these promotional products so that their brand can become a household name.

There are a wide range of promotional products to choose from which are sure to satisfy almost every company marketing and promotional tactics. Prior to introducing a new product in the market it is indispensable to realize the requirements of the market and subsequently target the marketing needs. A good promotion is considered one that is made according to the nature of the product and keeping in mind the intended audience. It is a fact that if the quality of the product is superior coupled with the good promotion strategy there is no way that the product will be ineffective.

Quality promotional products become all the rage among customers and are considered as a vital advertising tool. A constructive promotional product apart from creating its forte for itself will definitely create an enduring impression of the company.



Promotional products apart from establishing an everlasting impression are also a vital tool to influence the spirit of the employees. These promotional products also serve a great purpose of boosting the morale of the employees. On special occasions like tradeshow giveaways, corporate communications, completion of a target or difficult project promotional products can be gifted to the employees who in return can uplift the spirit and loyalty towards the company. With the penetration of World Wide Web there are ready built online stores available which are able to assist different organizations to choose a promotional product of their choice. Thus organizations can in return spread their advertising communication across through these promotional products. Studies have indicated that recipients frequently can remember the name of an advertiser on an item for long enough if the promotional product is really durable.

There are a variety of gift items to choose from which can be given as promotional products to the customers like Mouse pads, USB ports, clocks, cups, gadgets, chocolate, t-shirts, pens, flash lights, key chains, confectionery, bags, office products like jotters, ring pads, calculators etc.

Ways Hispanic Business Owners Can Boost Sales with PromotionaL Products

Let's face it. In today's world, people are bombarded with advertising so it can be hard to market your business effectively. Promotional products offer a unique and affordable way for Hispanic business owners to get their name out to potential customers without being obnoxious.

Promotional products range from pens to totes to key chains, all with your company's name and contact information imprinted on them. Here are 5 ways Hispanic business owners can boost sales with promotional products.

1. Promotional products allow you to create a practically permanent presence in your customers' lives. For example, pens are a very useful item for just about everyone and they serve as a wonderful advertising tool when they are imprinted with your company's logo and contact information. Consider a logo pen a cheap, silent salesperson that will work to promote your business for months to come!

2. To put it simply, print and online ads are virtually useless. Most print ads in newspapers and magazines end up in the trash while online ads have a notoriously low click-through rate. Print ads are particularly a waste of time for Hispanic business owners since only a small percentage of the Latino population regularly reads newspapers and magazines. With promotional products, you are guaranteed to get your business's name out to the target audience and for far less money than it would cost you to publish ads.

3. When you give highly relevant promotional gifts to your customers, your business will come to mind first anytime they need the service you offer. For example, if you have a restaurant or tienda, give your customers food-related promotional items such as a bottle opener keychain or bag clip. If you have a carpentry or construction business, a tape measure can be a relevant promotional gift.
4. Useful logo items are an effective way to shed a positive light on your business. For example, if you give your customers shoe shine kits or sewing kits with your company's logo imprinted on them, they will come to associate your business with convenience and usefulness.

5. When you give your customers promotional products, you dramatically increase your business's visibility. For example, if you give your customers a tote with your company's name on it, they will probably use it when they go shopping or out on the town. Not only is a tote an eco-friendly option, it will provide you with highly visible advertising for an extended period! A large number of potential customers will see your logo and contact info on a constant basis.
So there you have it. As a Hispanic small business owner, it's essential that you get your name out to your target market. The easiest and most cost-effective way to do that is by giving your customers promotional products. Give your customers a personal, "Gracias," for choosing your company by awarding them with a useful, promotional product; they are bound to return the favor by bringing you more business.














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Why You Need PROMO Products During A Recession K1

The financial slump and impending economic recession has taken its toll on the global business and marketing. Most firms are showing a dismal outlook and looking out for cost-saving tactics and restraints in all business areas. Marketing and advertising is no exception and has been badly hit with reduced budgets and expenditures.

However, one needs to get into guerrilla marketing and promotional strategies to beat the impact of recession. If most of your competitors are on a withdrawal trend, you need to take the anti-cyclical route which should be a strategic enough to fetch increased return on investment in future. In the event of a receding economy, keep your advertising budget steady if not on an increasing trend, to enhance your visibility, sales and market share.

A normal or booming economy, every company increases its advertising and promotional budgets, there is a barrage of advertising exposure, and as a result the consumer pays less attention to any of your efforts. Also, due to increased demand, advertising prices are also on the peak. You end up with huge advertising expenditures and less than expected returns. When we apply the same fundamentals to an economy in depression, you get favorable advertising prices and better awareness of your marketing campaigns, as your competitors are lying low. The bottom-line is that you make more profits out of low investments. In other words, returns are higher from low input and more output.

Promotional products are a great way of getting consumer’s awareness and attention to your company. In comparison to other advertising media - TV, print and Internet; promo items are rated highest on advertising impression and appeal and tend to have the greatest acceptance quotient amongst consumers.

Promo products have the attribute of being on top of the consumer’s mind, reason being that the consumers appreciate getting these products and each time they confront the item they are reminded of the campaign. They can help reduce your marketing expenses and yet aid in motivating and gratifying your important business partners, your employees and customers; with tangible and practical products which they like and wish to associate with you and your advertising message.

Promotional products are gaining popularity as the most cost-effective advertising tool and the fastest growing advertising medium. You can choose from a diverse list of promo items such as calendars, which are bound to stay with the consumer for the whole year and would be a constant reminder of your company and advertising message. Other products such as key rings for the house, work or car, can also leave long lasting impressions on the consumer’s mind. Ecologically biodegradable items such as bags, writing pads and the like would also be good options.

In a nutshell, even though the economy is struggling and companies are constraining their advertising expenditures, promotional items still prove to be the most likable and cost efficient method to reach out your business and marketing message to the target consumer. Anti-cyclical way of advertising through promo products has the potential to get you better returns on investment. So, go right ahead and sail through the rough times by availing of the promotional product advertising.
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It’s in the bag! Why totes make great business gifts Tote bags with your company’s name and logo are among the most popular of imprinted products.

Tote bags with your company’s name and logo are among the most popular of imprinted products. Why? Because they’re the kind of gift that keeps your name out in front of potential customers for months to come.

Totes make your company most visible. Consider the plight of the person at a trade show collecting samples from table to table, ending up with a pile of pamphlets, business cards, and promotional items. He’s balancing an armful of stuff when he picks up your company’s business gift: a tote. Now he not only has a place to conveniently carry his loot, but all those other company logos are inside yours. Your logo is the one visible as the trade show visitor continues on his way. That’s smart advertising.

Totes are versatile. Among imprinted products, the tote bag is possibly the most likely item to be used for multiple purposes. Tote bags will be taken home and reused by other members of the family for school, sporting events, and shopping trips. Your tote will end up carrying sack lunches and library books. And wherever the tote goes, your company’s logo and contact information goes along.

Totes offer variety. You can choose from a wide range of tote materials, from imprinted vinyl to eco-friendly recycled cotton fibers, depending on your budget and the message you want to convey. You’ll also get to choose the right color to match your company’s products.

Totes give you a BIG advertising space. Depending on your company’s logo, some of the details might be lost if you have to shrink it down. Logo keytags might only have room for your company contact info. But on a tote, you can have several square inches to show your logo and other information.

Looking for an imprinted product that’s bound to make a big impact for months—or even years—to come? You can’t beat the versatile tote.

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WWW.BESTLOGOPRODUCTS.COM provides imprinted advertising specialties and business gifts for client thank you's and trade show give aways such as logo memo clips, imprinted pens, keytags, stress squeeze items desk and pocket items. We service both large and small business quickly and at a low cost.

THOUGHTS ON BUSINESS 2009

2/09/2009

Boy its hard out there !  Its not a depression yet as I tell peope that if you see restaurants still fuilling up theres a fair amount of money being made still.

WHat do you think ?

What Everybody Needs to Know About Golf Promotional Products

Now you can take that box of golf promotional products out of the closet. Reach your hand way back into that old file cabinet in the corner, which nobody seems to use except for storage anymore, and grab yourself a handful of those golf balls and golf tees with your company’s logo on them. It’s time to start advertising your business once again. Promotional corporate gifts, products imprinted with corporate logos, or custom products with corporate logos, like imprinted items and corporate apparel are all making a comeback in the new economy.



The evolution of internet news, SMS technology and popular hand-held devices like the iPhone and the Blackberry has completely revolutionized marketing. Today, mobile technology is all the rage, as more people actually receive their news from internet related technology than from the traditional print media; like magazines and daily newspapers. Somewhere, there must be millions of trees jumping up and down and hollering out loud: “Yeah!” No doubt, the Environmental Movement is rather happy as well.



Nonetheless, according to a Pew Research study conducted in the summer of 2008 the steady decline in ad revenues has put the American newspaper industry in a dire situation. The percentage of the American population who got their news from traditional newspapers in 1993 was 58%; by 2008 that fiqure was down to just 34%. Today, more than 15% of the public owns either a Blackberry or an iPhone, and over one third of these people rely upon their smart phones for their news. The number of corporate executives and middle management employees who have these devices is actually much higher than that as you can imagine. Many of these executives are the actual people who are empowered to make final buying decisions for their companies, and just as many of them are also golf enthusiasts as well.



Where am I going with all of this? It’s simple! Promotion items with corporate logos on them, like corporate gifts, apparel and trade show giveaways have always been a more personal way to brand your company. The person who uses a pen or a mouse pad with your logo on it is more likely to choose your business when it is time to make a purchasing decision. Practical items like coffee mugs, key chains, and tape measures all have highly practical uses that help to work the idea of your company’s “brand” into the consciousness of the recipient of these gifts.


The company executive who carries a sports bag, wears a jacket, uses golf balls, an umbrella, divots, golf tee’s or towels imprinted with your custom logo on, it is making a bold statement about the quality of your products. Even smaller items typically given out at trade shows, in the hands of the golf enthusiast can be an enormous boost to your brand. Golf promotional products can often convey the idea that your company has class and sophistication. Investing in these items is sure to pay off in the long run.

Let's Get Personal With Logo Promotional Items! #7

Getting personal with imprinted business gifts for the desk

With many business people spending more than 40 hours per week at their offices, the need is greater than ever for business gifts that bring the comforts of home to the office. This concept began with business logo coffee mugs, which provided advertising while also giving office-dwellers a way to enjoy their morning beverage the way they did at home, instead of drinking from a paper cup. The market has expanded well beyond coffee mugs now, and includes collapsible cups that make drinking from the water cooler easier (and more eco-friendly, too).

As people work longer hours at their desks, there is now a greater need for personal grooming items in the workplace. Potential clients who need to look their best on the job will welcome comb kits and mirrors as business gifts, to help them spiff up at their desks. Women especially appreciate cosmetic brushes, but potential clients of both genders will make good use of lint brushes to stay well-groomed. And everyone will rest easier knowing an emergency sewing kit is nearby to make away-from-home clothing repairs possible, in case of a wardrobe malfunction.

Print your company’s name and contact information on a card magnifier, and your customers will be taking a close look at you on a daily basis as they study the fine print in contracts or phone listings. Choose imprinted pillboxes as your business gifts, and they’ll see your company’s name two to four times a day, as they take care of their medication needs on the go.

Major studies have shown imprinted logo promotional products have greater impact on a daily basis than traditional print ads. Their cost efficiency is unparrelled to TV or radio as your name is next to your traditional clients.

Promotional logo products are just another leg in your marketing efforts that should include websites, traditional advertising, catalogs, trade shows, sales efforts via telephone as well as leave behind thank you gifts of inexpensive promotional products with the ability to have your name and contact info working 10% for you on a daily basis.

From the back of cereal boxes to including them as thank you's when shipping out your products, a special little thank you goes a long way to keep your name in the mind of your most important clients.

Ways to give your clients these handy items are at trade shows, during sales calls, with catalog mailings and at community events.

Personal imprinted products might represent your best business gift investment. They help your potential customers make the workplace a real “home away from home.”

Getting The Most From Your Promotional Items

You have a box of great promo items ready to take to a trade show. You bought them because you know they're the most effective possible advertising for your company. Now how can you get the best "bang for your buck" from these items? Follow these simple rules:

1. Keep it neat. Display the promotional items nicely. Remember, potential customers will not automatically know how much you spent for the items, so you have the opportunity to increase their perceived value. If you dump a box of pens onto your table, they will look like they have little value. But if you line them up neatly in rows, they will seem more valuable to people passing by.
2. Keep in touch. Placing a promotional item in a potential customer's hand is the single best way to increase that item's perceived value. Something lying on a table is just an object, but when you place it in a potential customer's hand, you have made personal contact. Add a smile or a handshake, and you may have made a business contact.

3. Keep your business cards nearby. Some potential customers will appreciate the little flashlight imprinted with your company's contact information, but they'll also want a business card they can put in their file. Keep a neat stack of your cards near your promotional items, and both will appear to have more value.
That's all there is to it -- display nicely, add the personal touch, and provide a card version of your contact information. Then you'll get the most from your new promotional items.


WWW.BESTLOGOPRODUCTS.COM provides imprinted advertising specialties and business gifts for client thank yous and trade show give aways such as logo memo clips, imprinted pens, keytags, stress squeeze items desk and pocket items. We service both large and small business quickly and at a low cost.