In the throes of recession, when you have to cut down costs on your marketing and advertising budgets to concentrate more on the core business, promotional products prove to be the best available solution to make your presence felt. It is holiday season and a good time to celebrate and acknowledge your consumer’s contribution to your business’ survival and success through this dismal slump period.
You can express appreciation and gratitude towards your customers by offering some personalized gift items, which they would be happy to receive and which fall well within your budget. Besides conveying your care and admiration, the gift can be a significant reminder to your faithful consumer about you and your business.
There are ways in which you can remain at ‘top of the mind recall’ of your customers. Make your promotional products carry the company logo, its corporate image and a clearly defined message that your company stands for. These are flawless means of having your business name and message right before your target consumer.
If you feel that promotional gifts are wasteful, you need to revisit your thought process all over again. With a promotional gift, be it a pen, calendar or a mug which carries you company logo and message, the customer is more likely to remember you than through a newspaper advertisement or a hoarding. Additionally, the probability of the customer coming face to face with a promotional product, in a day, is much higher than a piece of advertisement in a newspaper or magazine. Also, the perceived image and recall of your promo item is quite high in comparison to any other advertising campaign.
Consequently, if promotional products are created and utilized effectively, they can be a significant tool to keep your company’s name in the subconscious mind of the consumer and to support the distinct features of your company. Furthermore, your consumers become a great source of exposure for your company, to the new set of customers, when they use, display or wear your promotional products.
To decide on a creative promotional product that can effectively meet your marketing objective, you need to identify those items which can facilitate accessibility and longevity factor to the target consumer. Firstly, promo products can be given just as a free giveaway for instance a pen, calendar or a keychain, when a customer visits your retail outlet.
There could a promo product that you offer when a consumer makes a purchase from your store for example a t-shirt with the company logo. You can even promote some of your new upcoming products giving them as promotional items for trial purposes. As a part of the holiday season, you can present gift baskets with small items that your company manufactures or other products which can carry your logo and message.
You can come up with some most original and imaginative ideas to market your company and product through promotional items. These do not cost much, but the returns you get out of it are much beyond the worth of these items.
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