Make The Best Of Your Giveaways

Giveaways are staple enticement products or rewards offered to targeted clients at trade shows, consumer shows, within business organizations and the retail environment. They can be referred to as “advertising specialties” which are meant to lure people to take notice and become future business opportunity. These can also be in the form of incentives and premiums given to employees or clients to motivate and compensate them for their efforts and contribution to the business. Considering the significant role that these giveaways are expected to play, it is imperative to create appropriate and effective items which carry value and message for the targeted customer. One needs to keep the final objective of the giveaway in mind, to come up with a most creative ideas and concepts to hit the nail’s head.

For a business meeting or sales meeting, design motivational giveaway products like a wallet with the salesman’s name on it, meant to be used for his future additional commissions that he would draw after using the meeting’s educational discussions. Another effective way is to give an unsigned bonus check for each salesman as a continuous reminder to earn this money by improving performance and meeting their sales targets. You need to relate the giveaway product to the theme of your business meeting for better impact and recall.

For trade or consumer shows, your giveaway should be prized enough to have an impact on the target’s buying decisions. Do keep in mind to at least have the visitor’s contact details to have them on your mailing list. The advertising specialty product normally comes engraved or inscribed with your company’s name and logo. Do not compromise on the quality of the product to have a detrimental or discounting effect on the reputation of your company.

The giveaway should have end-use value to the customer and be ideally created to be positioned in the most appropriate and accessible place when needed. For an example, a Domino’s Pizza fridge magnet with their nearest contact home delivery detail would be an ideal promotional giveaway; when there is nothing to eat in the refrigerator is when you need this delivery number.

The perfect giveaways are the ones which help your guest or visitor to do their task quicker and better. They should rate high on the perceived value for the user and at same time cost you less for producing it. Intellectual property and information related products carry a highest perceived worth and are lowest on production cost. Examples include article reprints, reports, audio-visual tapes, ebooks and software. If used as giveaways, these products choose the targets on their own as they hardly carry any value generically.

The next to perfect giveaways can include some products that your visitor is expecting or which would help him do his job better or which he would not spend on himself or something that is so uniquely attractive to naturally convert him into a potential buyer. If you do decide to exploit giveaways or premiums, go for a meaningful or useful product for the prospective customer, which can at the same time; be compelling to get you enhanced sales. Specialized tools for professionals are good examples; a plasticized slide ruler for landscape experts or a calculator that can be mounted on the keyboard for computer programmers.

Another tip is to provide valuable information that the customer can refer back to whenever needed. Example can be a laminated wallet insert card which can list down the required information for easy access and use. A great idea to offer a promotional product is to do it in a controlled manner; meaning to request the visitor to attend a presentation or complete a questionnaire or a survey before they qualify for the premium product like a T-shirt, sunglasses or a hat.

It is advised to not get yourself into a promo product war with other promoting companies; look for the most appropriate unique product which is applicable to your business. Never use promo products like trivial things and candy bowls which are less in value as an exhibit for your business. Such giveaways do not get you serious visitors and buyers; they just attract people interested in candies and occupy valuable exhibit space and time which can otherwise be put into some better use to enhance sales.

Avoid promotional gimmicks which attract crowds interested in the involved cash prizes and are actually not your targeted clients. If your marketing goal is to swell your mailing lists, then hold draws to give usable things away. Smaller and multiple prizes are preferable than a single and huge prize at the end of any show. The advertising specialties that you offer at trade shows should be versatile enough to choose their qualified targets. For example, while marketing toner cartridges, it is better and more reasonable to offer a free cartridge when one leaves their contact details instead of offering them a music system. Your campaign should attract the prospective buyers, not every uninterested individual. Such unqualified leads are not required and achieve no ends for you. Instead of choosing generic products as promos, select those items which will be of direct significance to the prospects.

Finally, your giveaways can also be in the form of incentives which would bring your prospects for repeated visits and help you in your business endeavors.

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