Promotional Products - Advertising On Steroids...

In an endeavor to promote their businesses corporate houses explore different ways and means to promote their goods and services. For this purpose big companies have a separate advertising department to do this job. Qualified persons with experience in advertising and marketing are recruited for this job. This important step costs companies a good amount of money. It is an ultimate gamble. Think if this advertising bears no fruits? All the efforts of the company will go in vain. Then what is the solution?

Experience has shown companies can adopt several measures to promote their products and services at cost effective rates. One such step is through promotional products. Through this method companies can reach their target audiences. It is up to a company to decide on which occasion it wants to offer such personalized promotional products. Mostly, such occasions include distribution of gifts at a trade fair, press conference, company's annual conference, corporate sports meet and so on. Participation in local and international trade fairs is also considered a best promotion tool to build the brand of the company. Eye catching logos, vivid colors of a brand on a promotional product will tap a visitor's feeling when he/she will receive the bonus item thus it will uplift the brand image of the company instantly. Several studies in the past have also revealed that brand promotion through promotional products is the most cost effective way of brand promotion. During the study the survey showed that 76% persons who were in receipt of the promotional product recalled the name of the brand on the gift and 75% kept the gift because it was useful for them.

Such promotional products if distributed in the company will boost the morale of the employees and they will memorize it for long and will inform their colleagues, family and friends also hence offering a word of mouth gratis promotion of the company’s brand. On comparing this method of promotion through advertising on radio or television, of the company, it will clearly show how much amount a company has saved by means of promoting their business with promotional products.

Promotions carried out during social functions can help build a brand image of a company and brings brand loyalty from the people who will use their products. For example distributing promotional products at a breast cancer awareness function or any other such function and announcing that some part of the sale of the proceeds will go to charity will give succor to the company and its products and services.

Irrespective of the businesses it is recommended to keep a part of the advertising budget in such sort of advertising activity is suggested to help promote a brand of the company. Offering useful promotional products like traveling bags, mugs, umbrellas, watches, mouse pads etc., is an easy way to strengthen their brand amongst the consumers in the market.


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