Continuity is the key to realizing your marketing endeavors. The more the number of times your marketing message or campaign appears in front of your target, the better is the retention and recall of your product and company. A persistent approach can help businesses to accomplish their goals of boosting sales, gaining customer loyalty and overall building a good reputation for themselves. The same principle applies to the strategy regarding offering promotional giveaways. There no such thing as a good or perfect time of the year to give promotional items to your customers or employees. Your motive is to show your appreciation and gratitude towards your existing and prospective customer base. Then why should this emotion be limited to one season or one particular celebration. It makes complete marketing sense to make your customers happy when they are least expecting your gifts. By doing so, your effort is clearly noticed and does not get overlooked in between loads of gift items your customer receives during a holiday season.
Make your customer feel the sentiment of your dedication and care, shower them with gifts through the year on occasions like Thanksgiving, Summer, Back to School and sometimes no reason at all. Have your promotional items bear your company name, logo, website address and your special message; make sure the product is related to your business theme and let your offers made at different carry some association to each other. This way you will be able get your message straight across and leave a mark in your customer’s busy mind. Specific and themed gifts can generate a much better response than a generic promotional item.
Following are a few unconventional ideas which can make your customer’s feel special and create a positive image about your company:
Send gifts on your customer’s birthdays – small promotional gifts sent out to your esteemed customers can go a long way in reinforcing loyalty. It could be a key ring, a mug or even a refrigerator magnet; it is not the monetary value but the thought that makes the gift special for the person receiving it.
New Year promotions – This is the time of the year when everyone is in an elevated mood and promotional gifts would be a great way to join them in their celebration. Calendars are great promo products for the New Year; however, you need to make them unique and special. You could even choose to offer promo appointment calendars and year-at-a-glance desk planners.
Fall season promotions – As the fall season approaches, you can send you customers products to keep them warm and cozy. A travel coffee mug, a sweatshirt or a warm jacket are some ideas which would remind them of you during the season.
Gifts for no particular reason – these are freebies meant to be given as free or trial samples at a grocery store, a promotional pen or a candy box on an ordinary day would just cheer up your clients.
Summer season promotions – With summer on its way and people heading for the beach, your customers are sure to appreciate a beach umbrella, towels, hats, and first-aid supplies. You can imprint your logo and get exposure to your targeted audience.
Another great idea is to offer something that is closely related to your business field of service. For example, if you own a nail parlor, you can send mini manicure and pedicure sets with your logo on it. If you are into travel business, offer travel bags, tote bags, cameras and binoculars.
Your promotion should be well-targeted to your customer; if they are sports enthusiasts, offer them items like golf balls, folding chairs, bench cushions or cricket bats.
In a nutshell, it does not matter what season, occasion or time of year; you can express your thanks and admiration towards your most important business partner, your customer at any time or season. It serves multiple marketing objectives, building brand awareness, promoting brand recognition, enhancing customer recall, attracting prospects and generating goodwill, to name a few. So do not restrict your promotional strategy to holidays; expand it to flow through the year and lay the base for a continuous and enduring relationship.
Exactly, Choosing affordable items to promote your business is good but you should also put in mind to always make your item functional so customer will be able to appreciate it. :)
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