Promotional Products – not limited to businesses alone - k12
Promo products is generally brings to mind small giveaway items like pens, calendars, t-shirts offered to lure customers during trade shows, special business events, holidays; which are meant to promote visibility and recognition of a particular brand. The underlying purpose is to say thanks to the loyal customers and express appreciation towards them for being the drivers of the success of business. Undoubtedly, if the gift is creative and comes at an opportune time; it is valued and remembered by the receiver; hence fulfilling the very goal of offering it.
If a small gift item coming from a company or business can make so much of a difference to an individual; you can understand the magnitude of happiness it would bring if it were a friend or a relative presenting a giveaway at a get-together or an occasion. The definition of giveaways can easily be extended beyond businesses, to include individuals who want to communicate their gratitude and care towards their folks on special events and occasions. Promotional products can add an element of fun and zing to any get-together.
The most exciting part is that you do not have to limit yourself to pens, t-shirts, etc; you can go all out and think of great customized ideas to give an additional character to the fun-filled party. The product can be linked to the party theme or the special occasion and leave a long-lasting impression on the receiver’s mind.
These promotional items can be perfect for occasions like weddings, birthdays, retirements, Christmas or Halloween parties; and you use myriad creative and unique ideas to surprise the people you care for.
For your kid’s themed birthday party, you can get giveaway a photo-frame with the theme characters on it and your kid’s name imprinted at the back. This would be a good reminder of your party and will stay as a remembrance with the receiver.
For a Halloween party, you can offer jack-o-lantern key rings or even small flashlights to light up the pumpkin.
For a teenager party, you can choose to give calculators, alarm clocks which signify the spirit of growing up. For a neighborhood pool-side party, you can impress your friends with blankets or towels, with the event name and date imprinted on it. You can celebrate your baby’s first birthday can give out return gifts as napkins and bibs with the theme character on it and with your baby’s name and birth date embroidered on it.
If you are hosting your father’s retirement party, you can present gifts like pocket watches, cufflinks, beer mugs, umbrellas or golf balls as a great remembrance.
Promotional products when given to your loved ones, can add a delightful flavor to any party. These will only leave some adorable and pleasant reminiscence of the events which mean a lot to you and which can be a medium of welcoming and thanking your guests. It is also a means of greeting each and every person you have invited and to express that you care for their attendance.
www.bestlogoproducts.com
Tuesday, March 24, 2009
Promotional Products – show your customer appreciation continually k11
Continuity is the key to realizing your marketing endeavors. The more the number of times your marketing message or campaign appears in front of your target, the better is the retention and recall of your product and company. A persistent approach can help businesses to accomplish their goals of boosting sales, gaining customer loyalty and overall building a good reputation for themselves. The same principle applies to the strategy regarding offering promotional giveaways. There no such thing as a good or perfect time of the year to give promotional items to your customers or employees. Your motive is to show your appreciation and gratitude towards your existing and prospective customer base. Then why should this emotion be limited to one season or one particular celebration. It makes complete marketing sense to make your customers happy when they are least expecting your gifts. By doing so, your effort is clearly noticed and does not get overlooked in between loads of gift items your customer receives during a holiday season.
Make your customer feel the sentiment of your dedication and care, shower them with gifts through the year on occasions like Thanksgiving, Summer, Back to School and sometimes no reason at all. Have your promotional items bear your company name, logo, website address and your special message; make sure the product is related to your business theme and let your offers made at different carry some association to each other. This way you will be able get your message straight across and leave a mark in your customer’s busy mind. Specific and themed gifts can generate a much better response than a generic promotional item.
Following are a few unconventional ideas which can make your customer’s feel special and create a positive image about your company:
Send gifts on your customer’s birthdays – small promotional gifts sent out to your esteemed customers can go a long way in reinforcing loyalty. It could be a key ring, a mug or even a refrigerator magnet; it is not the monetary value but the thought that makes the gift special for the person receiving it.
New Year promotions – This is the time of the year when everyone is in an elevated mood and promotional gifts would be a great way to join them in their celebration. Calendars are great promo products for the New Year; however, you need to make them unique and special. You could even choose to offer promo appointment calendars and year-at-a-glance desk planners.
Fall season promotions – As the fall season approaches, you can send you customers products to keep them warm and cozy. A travel coffee mug, a sweatshirt or a warm jacket are some ideas which would remind them of you during the season.
Gifts for no particular reason – these are freebies meant to be given as free or trial samples at a grocery store, a promotional pen or a candy box on an ordinary day would just cheer up your clients.
Summer season promotions – With summer on its way and people heading for the beach, your customers are sure to appreciate a beach umbrella, towels, hats, and first-aid supplies. You can imprint your logo and get exposure to your targeted audience.
Another great idea is to offer something that is closely related to your business field of service. For example, if you own a nail parlor, you can send mini manicure and pedicure sets with your logo on it. If you are into travel business, offer travel bags, tote bags, cameras and binoculars.
Your promotion should be well-targeted to your customer; if they are sports enthusiasts, offer them items like golf balls, folding chairs, bench cushions or cricket bats.
In a nutshell, it does not matter what season, occasion or time of year; you can express your thanks and admiration towards your most important business partner, your customer at any time or season. It serves multiple marketing objectives, building brand awareness, promoting brand recognition, enhancing customer recall, attracting prospects and generating goodwill, to name a few. So do not restrict your promotional strategy to holidays; expand it to flow through the year and lay the base for a continuous and enduring relationship.
Promotional Products – to perk up the summer fun K10
Summer season is synonymous with vacations, fishing trips, bar-be-cues, beaches, swimming and general outdoor activities. It is the end of school term and the beginning of a fun-filled time; for being out in the sun and enjoying the radiance of the weather. Summer is the time of the year that everybody loves and cherishes to be together with family and friends. It is also a good time for the marketers to take advantage and make their place in the minds of their existing and prospective customers. There is a volley of promo product ideas by way of which promoters can satisfy and thank their customers during the hot season.
Apparel ideas – For those long sunny days at the beach or playing volleyball or football match, present your customers with baseball caps and sun visors with your company logo and message. Cool colored t-shirts would be ideal for golf fans.
Picnic ideas – You can gift your customer picnic coolers and blankets for a perfect day out in the summer sun. For those backyard barbecue parties, you can offer customized barbecue gear or accessories.
Outdoor ideas – Some fun ideas for enjoying outdoor sports could be flying discs, boomerangs, kites. For those beach parties, you can offer beach bags, towels or robes. Other good ideas would be suntan and sun-protection lotions, sunglasses and water bottles for a great sunny day.
Skin protection ideas – Lip balms and high SPF lotions are perfect ideas for protection against the sun. Moisturizing sprays throwing a refreshing mist work well to cool off the heat. Add your company logo to these products and your customers will be reminded of you during their repeated use o beat the harsh sun. Portable, mini hand fans are also a practical promo item for the season, especially it would combine well with the spray bottles.
Sunglasses are a useful promo product which your customer will appreciate during this weather; however, there is a compromise on the imprint space you get to advertise your logo or message. You can achieve your promotional objective by complimenting sunglasses with a cover, clip or holder with your logo imprint on it.
Golfing ideas – For your golfer amateurs and professionals, you can choose from a range of products; from t-shirts to golf balls to wooden tees, golf towels to golf organizers; you will successfully win over the hearts of golf lovers.
Kids’ ideas – You can make your kid customers happy by giving away fling rings, flyers, beach balls, water safe boxes or even beach toys.
Gift bags – you can even choose to make gift bags. An example would be one for the beach; including a beach blanket, beach mat, sunglasses and sun protection. Ensure that the bag and all the inclusions come with your logo and carry your business message. Another idea is to offer a wellness and health gift bag which comprises of first aid items, facial tissues, anti-bacterial moist wipes and plasters; to carry for the outdoor activities.
Be proactive and thin out of the box to come with some unique ideas to appeal to your customers and stand out from the competition. The summer season is full of opportunities which you can exploit to your best advantage. All you need is to be creative and spend time to think what your customers would appreciate most.
Promotional products – a means to cultivate school spirit K9
The school mascot is an esteemed symbol for its students, teachers and the rest of the faculty through which they associate themselves to the institution and take pride in being a part of it. It is this symbol that the students grow up with and treasure as an everlasting memento which is etched in their minds for the years to come. Cheering for their sports team, wearing apparel items with the school mascot generates a school spirit in the students and encourages them to perform or achieve the best for their institution. There are various tools available which can help demonstrate the school spirit lying within each student. The advertising and marketing industry has a multitude of school-related products to facilitate building a brand identity for the institution and creating a whole school spirit around it.
There are promotional products which can be used as branding opportunities for institutions for various purposes. Promotional items can be given as rewards for exceptional performance and go long way in building a connection between the school and its students. It not only serves as an appreciation of the performers but also as a motivation and inspiration for others to aim higher. A graduation souvenir which can be customized to carry the school logo can be a great remembrance of one’s school experience.
Institutions can also form a link between them and the community by offering donations; these items with the school emblem on them can establish a significant symbiotic association with the community and bring about positive feelings towards the school.
A display of one’s school spirit is a gratifying feeling and has its own fun element. There are simple ways of having your students express support and bonding with the school.
Apparel items are the best ways to promote the school spirit and show support for the school. T-shirts, caps, sweatshirts carrying school name, logo or emblem, printed or embroidered, in the school’s colors can be made available to the students, faculty and alumni for various school celebrations to bring about their love for the school.
Fun items like clappers and foam fingers are great promo items for sporting events, games or other exciting events. Not only do they help in forceful and loud cheering but also are conspicuous enough to seek attention and create a school spirit.
Bracelets in vinyl or silicon rubber can also be good promotional items for schools or colleges. You can have them made in the school colors, embossed with the school logo and have the students can wear these for certain extracurricular activities or to extend their support at pep rallies.
School bags or backpacks or binders with the school logo imprints can be customized to the student’s requirements and be used as promotional items to show support for the school.
Certain promotional items can be used as a perfect way to greet students back to school after vacation, besides encouraging school spirit. The best products to use could be those that help students get organized and also promote a fun and support spirit. Promotional calendars can be good examples to manage and organize school, work and fun time; also be used to display pictures of the school campus.
Improve the effectiveness of your promotional products – focus on your target audience K8
Improve the effectiveness of your promotional products – focus on your target audience
Promotional products have been successfully used by business entrepreneurs as a part of their advertising strategies to achieve their ultimate goals of promoting and selling their core products and services. With the minimal cost inputs, promo products are capable of eliciting an optimistic response from the target audience, if they are created and marketed well. The appropriate selection of promotional items can go a long way in publicizing one’s business and solidifying one’s brand image. At the same time, if not chosen rightly, promo products can be a wasted effort and can be detrimental to business growth and brand image.
To make your promo giveaways carry the powerful message that you want to convey, it is important to customize it to the target client. Any kind of business promotion or communication works well if it is focused on the end-user. The same concept holds true for promotional items; keeping sight of your audience and the underlying message are the two tenets to be followed carefully. Think beyond the commonplace demographics of gender and age and discover ways to know and treat your audience so you get best out of your promotional endeavors.
The significant thing before you work on your marketing campaign is to understand who you are targeting. Your promotional products can be aimed towards your employees or your potential customers or the existing consumers. Choose the promo product that resonates with your targeted end-user; something that is usable, accessible, and memorable and can improve their lives. Your advertising campaign should be designed specifically for the prospective audience and the promo products should be chosen accordingly. For your employees, motivational items like a bonus check redeemable after they reach their targeted sales figure are a good example. To attract new customers at a trade show, offer smaller trial packs of your product to lure them into buying the complete package. For your existing loyal customers, discount coupons for the next purchase are a good option.
Another important aspect to keep in mind is the message you want to get across to your customers. If you aim to appreciate your employees’ efforts, the promo products that you choose would be totally different than those targeted to communicate your gratitude and care towards the existing customers or even those which are meant to make life better. You could be very effective if you offer a free coupon to your spa as a promo service to your existing clients who have had a busy and stressful season. Understand the need of your prospective client and accordingly decide the most suitable item to offer. Any item that you offer should clearly get your message through and should reflect the character and quality of your business; if your company has an upscale brand image, then let your promo products also carry the same expensive appeal. Go for quality products which have a higher perceived value quotient and will enhance your reputation and image.
To get the best response from your clients or employees, try and research the promo products that they would like to receive; luxury gifts, usable and functional products or recreational items. You need to identify the commonest characteristic of your target group and recognize the best possible product that would make them happy and make you achieve your objective. Just go an extra step and you can capitalize on latent marketing opportunities that will help you build loyal clients, garner publicity, create your brand image and beat your competitors.
www.bestlogoproducts.com
K8
Promotional products have been successfully used by business entrepreneurs as a part of their advertising strategies to achieve their ultimate goals of promoting and selling their core products and services. With the minimal cost inputs, promo products are capable of eliciting an optimistic response from the target audience, if they are created and marketed well. The appropriate selection of promotional items can go a long way in publicizing one’s business and solidifying one’s brand image. At the same time, if not chosen rightly, promo products can be a wasted effort and can be detrimental to business growth and brand image.
To make your promo giveaways carry the powerful message that you want to convey, it is important to customize it to the target client. Any kind of business promotion or communication works well if it is focused on the end-user. The same concept holds true for promotional items; keeping sight of your audience and the underlying message are the two tenets to be followed carefully. Think beyond the commonplace demographics of gender and age and discover ways to know and treat your audience so you get best out of your promotional endeavors.
The significant thing before you work on your marketing campaign is to understand who you are targeting. Your promotional products can be aimed towards your employees or your potential customers or the existing consumers. Choose the promo product that resonates with your targeted end-user; something that is usable, accessible, and memorable and can improve their lives. Your advertising campaign should be designed specifically for the prospective audience and the promo products should be chosen accordingly. For your employees, motivational items like a bonus check redeemable after they reach their targeted sales figure are a good example. To attract new customers at a trade show, offer smaller trial packs of your product to lure them into buying the complete package. For your existing loyal customers, discount coupons for the next purchase are a good option.
Another important aspect to keep in mind is the message you want to get across to your customers. If you aim to appreciate your employees’ efforts, the promo products that you choose would be totally different than those targeted to communicate your gratitude and care towards the existing customers or even those which are meant to make life better. You could be very effective if you offer a free coupon to your spa as a promo service to your existing clients who have had a busy and stressful season. Understand the need of your prospective client and accordingly decide the most suitable item to offer. Any item that you offer should clearly get your message through and should reflect the character and quality of your business; if your company has an upscale brand image, then let your promo products also carry the same expensive appeal. Go for quality products which have a higher perceived value quotient and will enhance your reputation and image.
To get the best response from your clients or employees, try and research the promo products that they would like to receive; luxury gifts, usable and functional products or recreational items. You need to identify the commonest characteristic of your target group and recognize the best possible product that would make them happy and make you achieve your objective. Just go an extra step and you can capitalize on latent marketing opportunities that will help you build loyal clients, garner publicity, create your brand image and beat your competitors.
www.bestlogoproducts.com
K8
Wednesday, March 11, 2009
PROMOTIONAL PRODUCTS -YOUR PERFECT ADVERTISEMENT ! N1
Promotional products offer you a unique opportunity to get your company's name out there and keep it there.
Need a cost-effective way to promote your business? Promotional products are the answer! Use them as giveaways to introduce your business to the community, a purchase premium (free T-shirt with purchase!), employee incentives for sales contests and awards for a job well done or as a "Thank You!" to your existing customers.
Promote your business in your store or shop, via the U.S. mail, in person at time of service and at live events and festivals such as Cinco de Mayo.
A recent groundbreaking study by the Advertising Specialties Institute has revealed that promotional products beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available.
The promotional items you pick are limited only by your own creativity. They can range from market-proven goods such as: Customized calendars, T-shirts with family, musical or sports themes or stationery products. Practical items that reflect your own industry can work very effectively. For instance, imprinted pot holders, cutting boards or beverage cups would be a good fit for food and beverage firms, as well as anything related to this market.
For automotive or automotive products, it might be small wrenches, logoed key tags, auto safety kits, scrapers or small flashlights. Computer and technology firms may want to use imprinted mouse pads or computer rear-view mirrors. Items like baseball bat shaped pens, key tags with a baseball glove or ball theme and baseball caps can all work well. You can also get engraved regulation sized bats and balls with major league insignia imprinted on one side and your company name and/or logo on the other.
Another sports themed item would be an imprinted collapsible sports chair with its own carrying case or a seat cushion. You are only limited by your imagination!
What a perfect advertising concept! Using a common product that people will use pick up and use every day at the office, every evening at home and every time they drive as your personal billboard!
Every time people used or see your promotional piece, they see your logo or message. Seeing your business name everyday builds a sense of familiarity and trust. People feel more comfortable with a name or brand they see every day, they consider you part of the family and when your products or services are needed... They will call you first!
Take a look around your own office. It's likely you will see a calendar and a colorful pen or two imprinted with a company logo. At home you will probably find a flashlight, bottle opener and refrigerator magnets. In you car you may find key tags and an air freshener, on your car a decal or a license plate frame.
What can these products to do for your business?
Build awareness of your company!
Boost sales!
Provide a way to thank your customers!
Putting your logo on such promotional products as a can cooler or a mouse pad tells customers that you and you business have arrived and you're here to stay! Let promotional products be your constant salesperson for your service or product that keeps on selling long after they have met you or visited you business.
Promote Your Business In The Most Wild And Wacky Ways ! K7
Promote your business in the most wild and wacky ways K7
With the increasing pressure of fierce competition and reducing profits, the businesses are compelled to create some crazy and ‘out-of-the-box’ ideas for advertising their products and ‘stand out’ from the crowd. The tough task facing the promoters is to grab the attention of his target customer and lure him to buy the product, besides keeping their ad spend as low as possible.
The critical role of promotion lies in bringing about awareness about the product; the customer needs to be introduced to your product and its features before he even thinks of making a purchase. Let’s look at some unique and bizarre ways in which businesses can achieve their promotional goals.
Hold promotional events
This is a great attention seeker for crowds and media and gives a good publicity to your business. If you are into manufacturing children’s products; you can hold a painting competition followed by rewards for the winners; you can have your company logo and address details on the rewarded items.
Do something interesting to feature in the news
have your company name, logo and website address on a huge kite made with brilliant colors and let it fly and advertise your business to a large audience. You are sure to get media attention; so you will generate news without spending on it. Besides, give away free kites with the relevant company details to the visitors.
Charity tie-ins –
If you are planning to launch a new product in a certain community segment; offer the product to a local charity as a part of a raffle prize or a fund raiser event. You will be able to successfully create visibility for your product among those who buy and / or attend the event.
Community service
It is also a great way to capture people’s minds. If you are a publisher of school books, you can offer free books to a charitable school organization in your community for a year. This is a great way of providing education material to those who need it and getting publicity for your good job.
Free hair cuts or hair setting
If you are launching a hair care product; you can promote a trial use for the product by holding a free cut and styling event in the areas where you have your stores or outlets; it will fetch you a lot of target customers and give your product a good launch.
Giveaways
These are the most appreciated items, especially if they are readily usable or provide some good piece of information to perk up their lives. You promotional item should reflect your authority in the field of your business so that customers feel confident about your expertise. If you are into shoe repair business, give out brochures about how to maintain expensive shoes and retain their look for a longer time.
Overview:
The success or failure of your business largely depends on your promotional endeavors. Your greatest creative asset is your mind; let it work in all directions and devise the best promotional strategy for your business. The time and energy spent will be definitely paid-off; you will stand apart from your competition and be visible to your target consumer. K7
http://www.bestlogoproducts.com
Promotional Products As An Effective Tool In Marketing Strategies K6
Promotional products as an effective tool in marketing strategies K6
Often, business professionals are involved in search of different ways to beat competition and boost sales. They resort to the traditional, inventive, overwhelming, challenging and all other possible methods of getting exposure to their product and reinforcing their business message.
Promotional item is one such technique that has been successful and effective in promoting visibility and propagating one’s business theme to the prospective consumers. Promo products not only accomplish the short-term objectives such as building traffic and sales, but also help in realizing long-term brand building and reinforcement goals.
Promo products have become an integral part of trade shows, conferences, trade fairs and conventions. These not only serve the hard-core advertising purposes, but also help in motivating employees to strive for higher.
The growing popularity of promo products in a business’ marketing plan is a good enough indication of their practicality, workability and cost-effectiveness. They only become more meaningful, if they are well-thought out, usable, accessible and related to your business line. As a marketer, you should ensure the promo item is of good quality and displays your niche product line clearly.
Poor quality products may damage your image and hamper your marketing plans instead. For an example, if you are a leather product manufacturer, you could choose to offer leather key-ring or a leather card-holder with your business name and address embossed on it. If you make it in decent quality leather, the customer is likely to use it and be reminded of you every time whenever he/she picks up his/her bunch of keys or his/her credit card case. By presenting this promo product, you have made your target customer use your quality product and given him a visibility and accessibility to your company details whenever he needs it.
Effective promotional articles can do wonders. People love to receive such gifts, especially if they have a functional value. The customers also get motivated to come back to you for repeated purchases, if they are satisfied with your quality and service. Hence, your promo items will certainly serve as an incentive and motivator to enhance your sales and build loyal customers.
Promo items are a type of advertising that fascinates all the five senses. They are affordable for both small and big businesses. They form a good medium for building an enduring relationship and goodwill among new and existing customers.
If you are involved in community events or some fund raising events; you not only advertise your products or services but also get recognition as being conscious about your social responsibilities. This will help attract lot of traffic.
By expressing your care and gratitude towards your customers, clients and employees through offering some gifts to them on grand openings, anniversary celebrations, promoters can leave an everlasting impression in their minds.
Diversify your marketing by including various promotional products; you have plenty of choices which fit your budget and marketing needs. Your marketing plan will be an instant hit if you include the proper promotional items and at the top of your customer’s recall list. K6
http://www.bestlogoproducts.com
Often, business professionals are involved in search of different ways to beat competition and boost sales. They resort to the traditional, inventive, overwhelming, challenging and all other possible methods of getting exposure to their product and reinforcing their business message.
Promotional item is one such technique that has been successful and effective in promoting visibility and propagating one’s business theme to the prospective consumers. Promo products not only accomplish the short-term objectives such as building traffic and sales, but also help in realizing long-term brand building and reinforcement goals.
Promo products have become an integral part of trade shows, conferences, trade fairs and conventions. These not only serve the hard-core advertising purposes, but also help in motivating employees to strive for higher.
The growing popularity of promo products in a business’ marketing plan is a good enough indication of their practicality, workability and cost-effectiveness. They only become more meaningful, if they are well-thought out, usable, accessible and related to your business line. As a marketer, you should ensure the promo item is of good quality and displays your niche product line clearly.
Poor quality products may damage your image and hamper your marketing plans instead. For an example, if you are a leather product manufacturer, you could choose to offer leather key-ring or a leather card-holder with your business name and address embossed on it. If you make it in decent quality leather, the customer is likely to use it and be reminded of you every time whenever he/she picks up his/her bunch of keys or his/her credit card case. By presenting this promo product, you have made your target customer use your quality product and given him a visibility and accessibility to your company details whenever he needs it.
Effective promotional articles can do wonders. People love to receive such gifts, especially if they have a functional value. The customers also get motivated to come back to you for repeated purchases, if they are satisfied with your quality and service. Hence, your promo items will certainly serve as an incentive and motivator to enhance your sales and build loyal customers.
Promo items are a type of advertising that fascinates all the five senses. They are affordable for both small and big businesses. They form a good medium for building an enduring relationship and goodwill among new and existing customers.
If you are involved in community events or some fund raising events; you not only advertise your products or services but also get recognition as being conscious about your social responsibilities. This will help attract lot of traffic.
By expressing your care and gratitude towards your customers, clients and employees through offering some gifts to them on grand openings, anniversary celebrations, promoters can leave an everlasting impression in their minds.
Diversify your marketing by including various promotional products; you have plenty of choices which fit your budget and marketing needs. Your marketing plan will be an instant hit if you include the proper promotional items and at the top of your customer’s recall list. K6
http://www.bestlogoproducts.com
Thursday, March 5, 2009
PROTIONAL PRODUCTS -Signifigant Tools To Enhance Brand Recognition
While choosing one of the finest tools for promulgating brand name of a company, promotional products are considered an influential weapon to give company its desired publicity. It is a pity, that still companies are still naïve of its power and hence unable to exploit its potential. It is a fact that prudent and good quality promotional products when distributed on social occasions or special events organized by companies or in important meets among cross sections of people do a sort of magic. People feel happy when they get a good quality promotional product free of cost and companies can ensure that they get the right exposure and that too at economical rates on comparing it with other advertising medium like television and print.
Companies of every size, small as well as large, including multi-national companies can endorse their brands by way of promotional products. With the success of promoting brand name through this method companies are now relying at large in promoting their brand through promotional products. Promotional items help taking the company’s message to their target group at cost effective rate. So companies who are on a look out for a significant way in promoting their brand should look at this method of their brand promotion.
There are a variety of professional and reputed companies involved in selling good quality promotional products at cheap rates. With the proliferation of internet, now companies can choose their product online and place their order even through their Blackberry as well. But it is suggested to look in person the quality of product to be chosen for distribution before making payments. It also in fact depends on a company to select an elegant promotional product which should induce a user to use the product. With the brand name and logo of the company legibly printed on the product, it will definitely help clients to immediately recognize the brand name when they come across it any time.
Continuously distributing different promotional products at different events a company can have a great impact on the people or their clients receiving the freebies. They will remember it in chronologically order different gifts received by them during a year from the company from time to time and hence will remember the brand name.
Ahead of choosing a product for distribution it should be remembered to opt for a good design of the promotional product because apart from general people the product can also be distributed in multi-national offices also. The design of the product should be good enough so as to look attractive. The fonts, colors, slogan, logo used all this stuff speak a lot about your brand identity and awareness of the marketing. Remember the ultimate goal of all the publicity is your brand promotion.
Vg 5
Companies of every size, small as well as large, including multi-national companies can endorse their brands by way of promotional products. With the success of promoting brand name through this method companies are now relying at large in promoting their brand through promotional products. Promotional items help taking the company’s message to their target group at cost effective rate. So companies who are on a look out for a significant way in promoting their brand should look at this method of their brand promotion.
There are a variety of professional and reputed companies involved in selling good quality promotional products at cheap rates. With the proliferation of internet, now companies can choose their product online and place their order even through their Blackberry as well. But it is suggested to look in person the quality of product to be chosen for distribution before making payments. It also in fact depends on a company to select an elegant promotional product which should induce a user to use the product. With the brand name and logo of the company legibly printed on the product, it will definitely help clients to immediately recognize the brand name when they come across it any time.
Continuously distributing different promotional products at different events a company can have a great impact on the people or their clients receiving the freebies. They will remember it in chronologically order different gifts received by them during a year from the company from time to time and hence will remember the brand name.
Ahead of choosing a product for distribution it should be remembered to opt for a good design of the promotional product because apart from general people the product can also be distributed in multi-national offices also. The design of the product should be good enough so as to look attractive. The fonts, colors, slogan, logo used all this stuff speak a lot about your brand identity and awareness of the marketing. Remember the ultimate goal of all the publicity is your brand promotion.
Vg 5
Promotional Products - Advertising On Steroids...
In an endeavor to promote their businesses corporate houses explore different ways and means to promote their goods and services. For this purpose big companies have a separate advertising department to do this job. Qualified persons with experience in advertising and marketing are recruited for this job. This important step costs companies a good amount of money. It is an ultimate gamble. Think if this advertising bears no fruits? All the efforts of the company will go in vain. Then what is the solution?
Experience has shown companies can adopt several measures to promote their products and services at cost effective rates. One such step is through promotional products. Through this method companies can reach their target audiences. It is up to a company to decide on which occasion it wants to offer such personalized promotional products. Mostly, such occasions include distribution of gifts at a trade fair, press conference, company's annual conference, corporate sports meet and so on. Participation in local and international trade fairs is also considered a best promotion tool to build the brand of the company. Eye catching logos, vivid colors of a brand on a promotional product will tap a visitor's feeling when he/she will receive the bonus item thus it will uplift the brand image of the company instantly. Several studies in the past have also revealed that brand promotion through promotional products is the most cost effective way of brand promotion. During the study the survey showed that 76% persons who were in receipt of the promotional product recalled the name of the brand on the gift and 75% kept the gift because it was useful for them.
Such promotional products if distributed in the company will boost the morale of the employees and they will memorize it for long and will inform their colleagues, family and friends also hence offering a word of mouth gratis promotion of the company’s brand. On comparing this method of promotion through advertising on radio or television, of the company, it will clearly show how much amount a company has saved by means of promoting their business with promotional products.
Promotions carried out during social functions can help build a brand image of a company and brings brand loyalty from the people who will use their products. For example distributing promotional products at a breast cancer awareness function or any other such function and announcing that some part of the sale of the proceeds will go to charity will give succor to the company and its products and services.
Irrespective of the businesses it is recommended to keep a part of the advertising budget in such sort of advertising activity is suggested to help promote a brand of the company. Offering useful promotional products like traveling bags, mugs, umbrellas, watches, mouse pads etc., is an easy way to strengthen their brand amongst the consumers in the market.
http://www.bestlogoproducts.com/
Experience has shown companies can adopt several measures to promote their products and services at cost effective rates. One such step is through promotional products. Through this method companies can reach their target audiences. It is up to a company to decide on which occasion it wants to offer such personalized promotional products. Mostly, such occasions include distribution of gifts at a trade fair, press conference, company's annual conference, corporate sports meet and so on. Participation in local and international trade fairs is also considered a best promotion tool to build the brand of the company. Eye catching logos, vivid colors of a brand on a promotional product will tap a visitor's feeling when he/she will receive the bonus item thus it will uplift the brand image of the company instantly. Several studies in the past have also revealed that brand promotion through promotional products is the most cost effective way of brand promotion. During the study the survey showed that 76% persons who were in receipt of the promotional product recalled the name of the brand on the gift and 75% kept the gift because it was useful for them.
Such promotional products if distributed in the company will boost the morale of the employees and they will memorize it for long and will inform their colleagues, family and friends also hence offering a word of mouth gratis promotion of the company’s brand. On comparing this method of promotion through advertising on radio or television, of the company, it will clearly show how much amount a company has saved by means of promoting their business with promotional products.
Promotions carried out during social functions can help build a brand image of a company and brings brand loyalty from the people who will use their products. For example distributing promotional products at a breast cancer awareness function or any other such function and announcing that some part of the sale of the proceeds will go to charity will give succor to the company and its products and services.
Irrespective of the businesses it is recommended to keep a part of the advertising budget in such sort of advertising activity is suggested to help promote a brand of the company. Offering useful promotional products like traveling bags, mugs, umbrellas, watches, mouse pads etc., is an easy way to strengthen their brand amongst the consumers in the market.
http://www.bestlogoproducts.com/
PROMOTIONAL PRODUCTS FOR SUCCESFUL BRAND ENDORSEMENT V3
Promotional Products are a great way for brand endorsement and turn out to be instant hit with the people. Usually promotional products are distributed free of charge along with a company's logo and their tag line. The ultimate aim of distributing
Promotional products by way of endorsing products is brand promotion. The products that are used as an endorsement include commemoratives, gifts, business gifts, prizes and other valuable items. These incentives are given on special occasions like annual conferences, press conferences, special draws during trade shows, unique events organized by the company etc.
There are a variety of benefits of distributing promotional products. For example distributing some curious promotional product as a gift at a tradeshow will definitely usurp traffic. Hence it will boost the brands identify among the consumers. Consumer will definitely give a heed to the brand name while using the product and will give a mouth of word publicity for the brand. It is a simple and successful way of brand endorsement.
This technique of distributing promotional products is a splendid way for not only educating public on public awareness through different campaigns on road safety, cutting of trees, health hazards and environment related subjects etc. but is also a simple tool to promote your products and services.
Various public surveys have also established that endorsing products by this practice had increased the sales of the companies by leaps and bounds. With this result apart from big companies various small companies are also employing this method to promote their products and services among masses.
With the introduction of internet now companies can decide in a jiffy which product to choose from for their promotional product endorsement and whether it communicates with the services and goals of the company, and how much it would cost. Apart from this the websites also give tips and tricks of choosing promotional products also. Companies can even place orders online. But it will be a good idea to check the quality of product in reality before giving orders.
Low quality promotional products give a bad name to the company apart from giving financial loss. As the businesses are facing recession in the market, it will be a good idea to provide eco-friendly products like shopping bags as promotional products along with Company’s logo and tag line, as this is a sure way of elevating a slow business to great heights.
On comparing it with a print or television advertising, brand endorsement is the cheapest way of advertising. It is hard for a company to get its name and fame instantly but by distributing promotional products a company gets an instant name among people who are sure to remember the name and logo of the company in the years to come when the gift turn out to be of any use for them. V3
http://www.bestlogoproducts.com
Promotional products by way of endorsing products is brand promotion. The products that are used as an endorsement include commemoratives, gifts, business gifts, prizes and other valuable items. These incentives are given on special occasions like annual conferences, press conferences, special draws during trade shows, unique events organized by the company etc.
There are a variety of benefits of distributing promotional products. For example distributing some curious promotional product as a gift at a tradeshow will definitely usurp traffic. Hence it will boost the brands identify among the consumers. Consumer will definitely give a heed to the brand name while using the product and will give a mouth of word publicity for the brand. It is a simple and successful way of brand endorsement.
This technique of distributing promotional products is a splendid way for not only educating public on public awareness through different campaigns on road safety, cutting of trees, health hazards and environment related subjects etc. but is also a simple tool to promote your products and services.
Various public surveys have also established that endorsing products by this practice had increased the sales of the companies by leaps and bounds. With this result apart from big companies various small companies are also employing this method to promote their products and services among masses.
With the introduction of internet now companies can decide in a jiffy which product to choose from for their promotional product endorsement and whether it communicates with the services and goals of the company, and how much it would cost. Apart from this the websites also give tips and tricks of choosing promotional products also. Companies can even place orders online. But it will be a good idea to check the quality of product in reality before giving orders.
Low quality promotional products give a bad name to the company apart from giving financial loss. As the businesses are facing recession in the market, it will be a good idea to provide eco-friendly products like shopping bags as promotional products along with Company’s logo and tag line, as this is a sure way of elevating a slow business to great heights.
On comparing it with a print or television advertising, brand endorsement is the cheapest way of advertising. It is hard for a company to get its name and fame instantly but by distributing promotional products a company gets an instant name among people who are sure to remember the name and logo of the company in the years to come when the gift turn out to be of any use for them. V3
http://www.bestlogoproducts.com
Promotional Products ! How To Use These Online Effectively... K5
In the tough times of increasing competition and plummeting profits, it is very important to choose your business’ promotional strategy – it should be unique, attractive, low budgeted and high on returns. It seems to be a difficult task to carry out but a little bit of planning and research can help you take the right marketing decision. Let us consider promotional products which can be given away over the internet. These can be created to suit your marketing budgets and goals at a low cost and yet carry an exceptional value for your prospective client. Simple ways can be used creatively to your benefit; you just need to be innovative and outstanding.
Promote the company’s website – while you are trying to use promo products for marketing your business, make sure you include your company’s contact details including the website address on the product.
Identify promotional items which fit into your niche – The promo products that your choose to offer your customers should be associated to the business your are into. For an example, if you are selling sunglasses, you can offer cases with your company logo and relevant address details on it. If you are into selling medicines online, an ideal giveaway could be pill organizer with your company name and website address on it.
Opt for free drawings and contests – Most people enjoy winning things in contests. If you are into newsletters, you can enhance its subscriptions by holding periodic contests or drawings and keep rewards for winners. If these reward items can carry your URL and are related to your business, you can attract a lot of serious prospective buyers to the contest. They would even be happy to share their contact details for you to draw up your mailing lists.
Promo product should be like an incentive for customers to purchase more than what they came for – You can offer a promo product along with the purchase of a package of two items like ebooks. It would work in your favor if the promo item is related to your primary product. Like if you are selling a package of three cookbooks, you can offer a set of apron and gloves as an incentive; including your company logo on it. So if a person is interested in cooking, he or she would definitely appreciate the freebie.
Express gratitude towards your dedicated clients – It is recommended to draw up mailing lists of your most loyal customers; who make repeated purchases of your products; and convey your appreciation for their contribution and help in growing your business. You can do so by offering some presenting them with usable and meaningful gifts which can clearly show that you care for them.
Use the promo product to give you an edge over your competitors – The promo items that you choose should be consequential and practical for the user. If it is something that can be positioned in a way to give timely visibility and access, it serves its purpose. More so, if it carries your website address, you are at a handy distance for the customer whenever he needs you. Create a unique promo product to reflect your company’s exclusivity; it will surely help you to outdo your competitors and be at the top of your customers’ recall.
You can use your promo item to promote a newly launched product – When you are planning to introduce a product into the market; you can send out some trial packages to your valued and loyal customers and the top affiliates. These promos will be great attention seekers and source of publicity for the upcoming product. Another way to promote a new product is to give these away as promos along with a certain product they purchase from you. This will also be a good technique to get visibility and advertising for the product.
Recompense and thank your Top Affiliates by presenting them with promotional items. This is mainly to show your appreciation for their efforts in marketing of your products or to motivate them when they achieve certain business targets. You will strengthen the mutual relationship and understanding and benefit your business marketing.
In a nutshell, you need to think ‘out of the box’; think beyond the ‘run of the mill’ promo products. Be innovative and imaginative when you create your promo items so they serve the precise purpose they are meant for – promoting your business and your message. This will help you achieve marketing goals in a cost-effective manner and build a satisfied customer base.
HTTP://www.bestlogoproducts.com
K5
Promote the company’s website – while you are trying to use promo products for marketing your business, make sure you include your company’s contact details including the website address on the product.
Identify promotional items which fit into your niche – The promo products that your choose to offer your customers should be associated to the business your are into. For an example, if you are selling sunglasses, you can offer cases with your company logo and relevant address details on it. If you are into selling medicines online, an ideal giveaway could be pill organizer with your company name and website address on it.
Opt for free drawings and contests – Most people enjoy winning things in contests. If you are into newsletters, you can enhance its subscriptions by holding periodic contests or drawings and keep rewards for winners. If these reward items can carry your URL and are related to your business, you can attract a lot of serious prospective buyers to the contest. They would even be happy to share their contact details for you to draw up your mailing lists.
Promo product should be like an incentive for customers to purchase more than what they came for – You can offer a promo product along with the purchase of a package of two items like ebooks. It would work in your favor if the promo item is related to your primary product. Like if you are selling a package of three cookbooks, you can offer a set of apron and gloves as an incentive; including your company logo on it. So if a person is interested in cooking, he or she would definitely appreciate the freebie.
Express gratitude towards your dedicated clients – It is recommended to draw up mailing lists of your most loyal customers; who make repeated purchases of your products; and convey your appreciation for their contribution and help in growing your business. You can do so by offering some presenting them with usable and meaningful gifts which can clearly show that you care for them.
Use the promo product to give you an edge over your competitors – The promo items that you choose should be consequential and practical for the user. If it is something that can be positioned in a way to give timely visibility and access, it serves its purpose. More so, if it carries your website address, you are at a handy distance for the customer whenever he needs you. Create a unique promo product to reflect your company’s exclusivity; it will surely help you to outdo your competitors and be at the top of your customers’ recall.
You can use your promo item to promote a newly launched product – When you are planning to introduce a product into the market; you can send out some trial packages to your valued and loyal customers and the top affiliates. These promos will be great attention seekers and source of publicity for the upcoming product. Another way to promote a new product is to give these away as promos along with a certain product they purchase from you. This will also be a good technique to get visibility and advertising for the product.
Recompense and thank your Top Affiliates by presenting them with promotional items. This is mainly to show your appreciation for their efforts in marketing of your products or to motivate them when they achieve certain business targets. You will strengthen the mutual relationship and understanding and benefit your business marketing.
In a nutshell, you need to think ‘out of the box’; think beyond the ‘run of the mill’ promo products. Be innovative and imaginative when you create your promo items so they serve the precise purpose they are meant for – promoting your business and your message. This will help you achieve marketing goals in a cost-effective manner and build a satisfied customer base.
HTTP://www.bestlogoproducts.com
K5
Make The Best Of Your Giveaways
Giveaways are staple enticement products or rewards offered to targeted clients at trade shows, consumer shows, within business organizations and the retail environment. They can be referred to as “advertising specialties” which are meant to lure people to take notice and become future business opportunity. These can also be in the form of incentives and premiums given to employees or clients to motivate and compensate them for their efforts and contribution to the business. Considering the significant role that these giveaways are expected to play, it is imperative to create appropriate and effective items which carry value and message for the targeted customer. One needs to keep the final objective of the giveaway in mind, to come up with a most creative ideas and concepts to hit the nail’s head.
For a business meeting or sales meeting, design motivational giveaway products like a wallet with the salesman’s name on it, meant to be used for his future additional commissions that he would draw after using the meeting’s educational discussions. Another effective way is to give an unsigned bonus check for each salesman as a continuous reminder to earn this money by improving performance and meeting their sales targets. You need to relate the giveaway product to the theme of your business meeting for better impact and recall.
For trade or consumer shows, your giveaway should be prized enough to have an impact on the target’s buying decisions. Do keep in mind to at least have the visitor’s contact details to have them on your mailing list. The advertising specialty product normally comes engraved or inscribed with your company’s name and logo. Do not compromise on the quality of the product to have a detrimental or discounting effect on the reputation of your company.
The giveaway should have end-use value to the customer and be ideally created to be positioned in the most appropriate and accessible place when needed. For an example, a Domino’s Pizza fridge magnet with their nearest contact home delivery detail would be an ideal promotional giveaway; when there is nothing to eat in the refrigerator is when you need this delivery number.
The perfect giveaways are the ones which help your guest or visitor to do their task quicker and better. They should rate high on the perceived value for the user and at same time cost you less for producing it. Intellectual property and information related products carry a highest perceived worth and are lowest on production cost. Examples include article reprints, reports, audio-visual tapes, ebooks and software. If used as giveaways, these products choose the targets on their own as they hardly carry any value generically.
The next to perfect giveaways can include some products that your visitor is expecting or which would help him do his job better or which he would not spend on himself or something that is so uniquely attractive to naturally convert him into a potential buyer. If you do decide to exploit giveaways or premiums, go for a meaningful or useful product for the prospective customer, which can at the same time; be compelling to get you enhanced sales. Specialized tools for professionals are good examples; a plasticized slide ruler for landscape experts or a calculator that can be mounted on the keyboard for computer programmers.
Another tip is to provide valuable information that the customer can refer back to whenever needed. Example can be a laminated wallet insert card which can list down the required information for easy access and use. A great idea to offer a promotional product is to do it in a controlled manner; meaning to request the visitor to attend a presentation or complete a questionnaire or a survey before they qualify for the premium product like a T-shirt, sunglasses or a hat.
It is advised to not get yourself into a promo product war with other promoting companies; look for the most appropriate unique product which is applicable to your business. Never use promo products like trivial things and candy bowls which are less in value as an exhibit for your business. Such giveaways do not get you serious visitors and buyers; they just attract people interested in candies and occupy valuable exhibit space and time which can otherwise be put into some better use to enhance sales.
Avoid promotional gimmicks which attract crowds interested in the involved cash prizes and are actually not your targeted clients. If your marketing goal is to swell your mailing lists, then hold draws to give usable things away. Smaller and multiple prizes are preferable than a single and huge prize at the end of any show. The advertising specialties that you offer at trade shows should be versatile enough to choose their qualified targets. For example, while marketing toner cartridges, it is better and more reasonable to offer a free cartridge when one leaves their contact details instead of offering them a music system. Your campaign should attract the prospective buyers, not every uninterested individual. Such unqualified leads are not required and achieve no ends for you. Instead of choosing generic products as promos, select those items which will be of direct significance to the prospects.
Finally, your giveaways can also be in the form of incentives which would bring your prospects for repeated visits and help you in your business endeavors.
http://www.bestlogoproducts.com
For a business meeting or sales meeting, design motivational giveaway products like a wallet with the salesman’s name on it, meant to be used for his future additional commissions that he would draw after using the meeting’s educational discussions. Another effective way is to give an unsigned bonus check for each salesman as a continuous reminder to earn this money by improving performance and meeting their sales targets. You need to relate the giveaway product to the theme of your business meeting for better impact and recall.
For trade or consumer shows, your giveaway should be prized enough to have an impact on the target’s buying decisions. Do keep in mind to at least have the visitor’s contact details to have them on your mailing list. The advertising specialty product normally comes engraved or inscribed with your company’s name and logo. Do not compromise on the quality of the product to have a detrimental or discounting effect on the reputation of your company.
The giveaway should have end-use value to the customer and be ideally created to be positioned in the most appropriate and accessible place when needed. For an example, a Domino’s Pizza fridge magnet with their nearest contact home delivery detail would be an ideal promotional giveaway; when there is nothing to eat in the refrigerator is when you need this delivery number.
The perfect giveaways are the ones which help your guest or visitor to do their task quicker and better. They should rate high on the perceived value for the user and at same time cost you less for producing it. Intellectual property and information related products carry a highest perceived worth and are lowest on production cost. Examples include article reprints, reports, audio-visual tapes, ebooks and software. If used as giveaways, these products choose the targets on their own as they hardly carry any value generically.
The next to perfect giveaways can include some products that your visitor is expecting or which would help him do his job better or which he would not spend on himself or something that is so uniquely attractive to naturally convert him into a potential buyer. If you do decide to exploit giveaways or premiums, go for a meaningful or useful product for the prospective customer, which can at the same time; be compelling to get you enhanced sales. Specialized tools for professionals are good examples; a plasticized slide ruler for landscape experts or a calculator that can be mounted on the keyboard for computer programmers.
Another tip is to provide valuable information that the customer can refer back to whenever needed. Example can be a laminated wallet insert card which can list down the required information for easy access and use. A great idea to offer a promotional product is to do it in a controlled manner; meaning to request the visitor to attend a presentation or complete a questionnaire or a survey before they qualify for the premium product like a T-shirt, sunglasses or a hat.
It is advised to not get yourself into a promo product war with other promoting companies; look for the most appropriate unique product which is applicable to your business. Never use promo products like trivial things and candy bowls which are less in value as an exhibit for your business. Such giveaways do not get you serious visitors and buyers; they just attract people interested in candies and occupy valuable exhibit space and time which can otherwise be put into some better use to enhance sales.
Avoid promotional gimmicks which attract crowds interested in the involved cash prizes and are actually not your targeted clients. If your marketing goal is to swell your mailing lists, then hold draws to give usable things away. Smaller and multiple prizes are preferable than a single and huge prize at the end of any show. The advertising specialties that you offer at trade shows should be versatile enough to choose their qualified targets. For example, while marketing toner cartridges, it is better and more reasonable to offer a free cartridge when one leaves their contact details instead of offering them a music system. Your campaign should attract the prospective buyers, not every uninterested individual. Such unqualified leads are not required and achieve no ends for you. Instead of choosing generic products as promos, select those items which will be of direct significance to the prospects.
Finally, your giveaways can also be in the form of incentives which would bring your prospects for repeated visits and help you in your business endeavors.
http://www.bestlogoproducts.com
Calendar- A Most Versatile Promotional Product -k3A
The goal of any business enterprise is to market their company and product in the most cost-effective and comprehensive manner. The idea is to reach out to as many target consumers as possible for the longest possible time; to be on their minds when they plan to purchase related products or services and to provide the necessary exposure to your company’s principles and the product’s features.
Your marketing campaign or technique should be resourceful enough to be informative, long-lasting and gripping, so it leaves impact on your customer’s mind. There are various advertising and promotional media available which meet all the important aspects, but they usually shoot up your marketing budgets.
During economic slowdown when the ad spends are plummeting, how does one establish its mark on the customer’s mind space and meet all their marketing objectives and business goals? You have a very versatile mode of advertising through promotional calendars. Your purpose of giving any promotional item is to show your gratitude and appreciation to your faithful customers.
A promotional calendar achieves much more than just this basic purpose. It carries the three most important characteristics of any promo product such as longevity, usability and durability. It is a universally compatible product and can be targeted towards any age-group, in any environment whether office or home. It can also be designed in any manner to hit the target customers’ attention.
You have a load of choices when it comes to the design of calendars such as wall calendars, desk calendars, daily planners and electronic calendars. Whatever the design, whether placed down or pinned-up, calendars facilitate a constant exposure and a stable permanence to your company’s presence. It is a compact and handy, 24/7 and 365 days kind of promo product. It is available right in front of your consumer, subtly reminding him of your company name and keeping you in one of the top recalls in his mind.
Promotional calendars are customized to suit your marketing needs and your customer’s viewpoint. You can use calendars for both your retail patrons and corporate clients. Choose the appropriate size and design depending on your needs. You can further add value to the calendars by making them for multi usage, like writing pads, planners, and magnetic option to stick them on surfaces, worktable to help in daily follow-up.
The magnetic calendars are gaining popularity, as they can be easily used to stick on refrigerators, etc, without occupying too much wall or table space. You also have diverse alternatives in terms of the pictures or illustrations that you need on the calendar. You could have cartoon characters for a kids’ related promotion or a scenic visuals for a travel promotion. It is for you to decide based on your product or service and your target client.
One can make calendars valuable tools to provide information such as your company, name, address and website information along-with some pictures of your office building, just to be a subliminally present in your customer’s subconscious mind. Whenever your consumer needs any of the related products and services, you will mostly be his first and most accessible choice.
The demand for calendars is at its peak during the beginning of the year; so make sure you exploit this marketing opportunity in the best possible manner.
VISIT OUR SITE http://www.bestlogoproducts.com
Your marketing campaign or technique should be resourceful enough to be informative, long-lasting and gripping, so it leaves impact on your customer’s mind. There are various advertising and promotional media available which meet all the important aspects, but they usually shoot up your marketing budgets.
During economic slowdown when the ad spends are plummeting, how does one establish its mark on the customer’s mind space and meet all their marketing objectives and business goals? You have a very versatile mode of advertising through promotional calendars. Your purpose of giving any promotional item is to show your gratitude and appreciation to your faithful customers.
A promotional calendar achieves much more than just this basic purpose. It carries the three most important characteristics of any promo product such as longevity, usability and durability. It is a universally compatible product and can be targeted towards any age-group, in any environment whether office or home. It can also be designed in any manner to hit the target customers’ attention.
You have a load of choices when it comes to the design of calendars such as wall calendars, desk calendars, daily planners and electronic calendars. Whatever the design, whether placed down or pinned-up, calendars facilitate a constant exposure and a stable permanence to your company’s presence. It is a compact and handy, 24/7 and 365 days kind of promo product. It is available right in front of your consumer, subtly reminding him of your company name and keeping you in one of the top recalls in his mind.
Promotional calendars are customized to suit your marketing needs and your customer’s viewpoint. You can use calendars for both your retail patrons and corporate clients. Choose the appropriate size and design depending on your needs. You can further add value to the calendars by making them for multi usage, like writing pads, planners, and magnetic option to stick them on surfaces, worktable to help in daily follow-up.
The magnetic calendars are gaining popularity, as they can be easily used to stick on refrigerators, etc, without occupying too much wall or table space. You also have diverse alternatives in terms of the pictures or illustrations that you need on the calendar. You could have cartoon characters for a kids’ related promotion or a scenic visuals for a travel promotion. It is for you to decide based on your product or service and your target client.
One can make calendars valuable tools to provide information such as your company, name, address and website information along-with some pictures of your office building, just to be a subliminally present in your customer’s subconscious mind. Whenever your consumer needs any of the related products and services, you will mostly be his first and most accessible choice.
The demand for calendars is at its peak during the beginning of the year; so make sure you exploit this marketing opportunity in the best possible manner.
VISIT OUR SITE http://www.bestlogoproducts.com
Tuesday, February 24, 2009
Promotional Products - Mutually Advantageous Marketing - K2
In the throes of recession, when you have to cut down costs on your marketing and advertising budgets to concentrate more on the core business, promotional products prove to be the best available solution to make your presence felt. It is holiday season and a good time to celebrate and acknowledge your consumer’s contribution to your business’ survival and success through this dismal slump period.
You can express appreciation and gratitude towards your customers by offering some personalized gift items, which they would be happy to receive and which fall well within your budget. Besides conveying your care and admiration, the gift can be a significant reminder to your faithful consumer about you and your business.
There are ways in which you can remain at ‘top of the mind recall’ of your customers. Make your promotional products carry the company logo, its corporate image and a clearly defined message that your company stands for. These are flawless means of having your business name and message right before your target consumer.
If you feel that promotional gifts are wasteful, you need to revisit your thought process all over again. With a promotional gift, be it a pen, calendar or a mug which carries you company logo and message, the customer is more likely to remember you than through a newspaper advertisement or a hoarding. Additionally, the probability of the customer coming face to face with a promotional product, in a day, is much higher than a piece of advertisement in a newspaper or magazine. Also, the perceived image and recall of your promo item is quite high in comparison to any other advertising campaign.
Consequently, if promotional products are created and utilized effectively, they can be a significant tool to keep your company’s name in the subconscious mind of the consumer and to support the distinct features of your company. Furthermore, your consumers become a great source of exposure for your company, to the new set of customers, when they use, display or wear your promotional products.
To decide on a creative promotional product that can effectively meet your marketing objective, you need to identify those items which can facilitate accessibility and longevity factor to the target consumer. Firstly, promo products can be given just as a free giveaway for instance a pen, calendar or a keychain, when a customer visits your retail outlet.
There could a promo product that you offer when a consumer makes a purchase from your store for example a t-shirt with the company logo. You can even promote some of your new upcoming products giving them as promotional items for trial purposes. As a part of the holiday season, you can present gift baskets with small items that your company manufactures or other products which can carry your logo and message.
You can come up with some most original and imaginative ideas to market your company and product through promotional items. These do not cost much, but the returns you get out of it are much beyond the worth of these items.
http://www.bestlogoproducts/
Calendar- A Most Versatile Promotional Product -k3
The goal of any business enterprise is to market their company and product in the most cost-effective and comprehensive manner. The idea is to reach out to as many target consumers as possible for the longest possible time; to be on their minds when they plan to purchase related products or services and to provide the necessary exposure to your company’s principles and the product’s features.
Your marketing campaign or technique should be resourceful enough to be informative, long-lasting and gripping, so it leaves impact on your customer’s mind. There are various advertising and promotional media available which meet all the important aspects, but they usually shoot up your marketing budgets.
During economic slowdown when the ad spends are plummeting, how does one establish its mark on the customer’s mind space and meet all their marketing objectives and business goals? You have a very versatile mode of advertising through promotional calendars. Your purpose of giving any promotional item is to show your gratitude and appreciation to your faithful customers.
A promotional calendar achieves much more than just this basic purpose. It carries the three most important characteristics of any promo product such as longevity, usability and durability. It is a universally compatible product and can be targeted towards any age-group, in any environment whether office or home. It can also be designed in any manner to hit the target customers’ attention.
You have a load of choices when it comes to the design of calendars such as wall calendars, desk calendars, daily planners and electronic calendars. Whatever the design, whether placed down or pinned-up, calendars facilitate a constant exposure and a stable permanence to your company’s presence. It is a compact and handy, 24/7 and 365 days kind of promo product. It is available right in front of your consumer, subtly reminding him of your company name and keeping you in one of the top recalls in his mind.
Promotional calendars are customized to suit your marketing needs and your customer’s viewpoint. You can use calendars for both your retail patrons and corporate clients. Choose the appropriate size and design depending on your needs. You can further add value to the calendars by making them for multi usage, like writing pads, planners, and magnetic option to stick them on surfaces, worktable to help in daily follow-up.
The magnetic calendars are gaining popularity, as they can be easily used to stick on refrigerators, etc, without occupying too much wall or table space. You also have diverse alternatives in terms of the pictures or illustrations that you need on the calendar. You could have cartoon characters for a kids’ related promotion or a scenic visuals for a travel promotion. It is for you to decide based on your product or service and your target client.
One can make calendars valuable tools to provide information such as your company, name, address and website information along-with some pictures of your office building, just to be a subliminally present in your customer’s subconscious mind. Whenever your consumer needs any of the related products and services, you will mostly be his first and most accessible choice.
The demand for calendars is at its peak during the beginning of the year; so make sure you exploit this marketing opportunity in the best possible manner.
http://www.bestlogoproducts.com
Promotional Products – Successful Way of Brand Endorsement V2
Promotional Products are a great way for brand endorsement and turn out to be instant hit with the people. Usually promotional products are distributed free of charge along with a company's logo and their tag line.
The ultimate aim of distributing promotional products by way of endorsing products is brand promotion. The products that are used as an endorsement include commemoratives, gifts, business gifts, prizes and other valuable items. These incentives are given on special occasions like annual conferences, press conferences, special draws during trade shows, unique events organized by the company etc.
There are a variety of benefits of distributing promotional products. For example distributing some curious promotional product as a gift at a tradeshow will definitely usurp traffic. Hence it will boost the brands identify among the consumers. Consumer will definitely give a heed to the brand name while using the product and will give a mouth of word publicity for the brand. It is a simple and successful way of brand endorsement.
This technique of distributing promotional products is a splendid way for not only educating public on public awareness through different campaigns on road safety, cutting of trees, health hazards and environment related subjects etc. but is also a simple tool to promote your products and services.
Various public surveys have also established that endorsing products by this practice had increased the sales of the companies by leaps and bounds. With this result apart from big companies various small companies are also employing this method to promote their products and services among masses.
With the introduction of internet now companies can decide in a jiffy which product to choose from for their promotional product endorsement and whether it communicates with the services and goals of the company, and how much it would cost. Apart from this the websites also give tips and tricks of choosing promotional products also. Companies can even place orders online. But it will be a good idea to check the quality of product in reality before giving orders. Low quality promotional products give a bad name to the company apart from giving financial loss.
As the businesses are facing recession in the market, it will be a good idea to provide eco-friendly products like shopping bags as promotional products along with
Company’s logo and tag line, as this is a sure way of elevating a slow business to great heights. On comparing it with a print or television advertising, brand endorsement is the cheapest way of advertising. It is hard for a company to get its name and fame instantly but by distributing promotional products a company gets an instant name among people who are sure to remember the name and logo of the company in the years to come when the gift turn out to be of any use for them.
Choosing the Promotional Products Company That is Right for You - V3
Various companies offer promotional products for their clients as and when an opportunity arises.
The concept of distributing promotional products on special occasions has spread like a wild fire from politics to Public Relations companies. But the credit of this novel idea goes to President George Washington who sowed the seeds of this great marketing act.
Taking heed of this fool proof concept organizations have started making name and fame from this simple marketing tool. Because of this simple reason, a lot of promotional products distributors have started selling the promotional products. Taking a broad look at the items being sold, it could be found that there is a lot similarity in the promotional products being sold by the distributors.
Because of the competition around, choosing the best company for promotional products out of the lot has become a difficult task. First and foremost step in choosing the right company for promotional products is to see whether the company has limited number of goods or has a variety of items to display. As it will look funny if a real estate company on a special occasion could be distributing cheap item like balloons on its Annual Event because all other goods were of cheap quality. Here mugs, umbrellas, desk calendar, USB drive or even mouse pad etc., can help get good publicity. As dealing with the right company offering a variety of products will save your time and money. You will not to have run from pillar to post in search of a particular promotional product.
Look out for a company which is offering professional design of your logo or design at lower rates on an organization’s promotional items. Some promotional products companies even offer this service of designing logo or modifying it if required and art work free of charge.
Ensure if the vendor of promotional products has different Art department for creating design and the strength of the employees in the company and whether they can handle this job carefully and professionally.
Don’t just take a decision in selecting the product from having a glance at their online e-shop on the web. These products look good in pictures but can be different when you see them in reality.
Choose a promotional product company which can do justice with your business and actually understood your business and should ensure for which occasion a promotional product is being required. Check whether the vendor has dealt with any other similar company before and what promotional products it had offered.
Make sure whether the vendor will be able to ship the promotional products well in time and what will be the ensuing cost of shipping. Whether they would charge extra or has already included in the bill. All in all check out the vendor’s service, quality of products and their reliability after all not all the suppliers are equal.
http://www.bestlogoproducts.com
Thursday, February 19, 2009
Promotional Products – a Vital Promotion Tool
In an endeavour to reach their target, companies often launch their new products with great fan fare through one medium or the other. Huge amount is spent to make their products second to none by way of advertising. Here there main aim is to build the brand identity of their product. One of the first promotions taken by companies in introducing their products is through Print Media and television, followed by other methods of promotion. However, researchers have established that a product can be an instant hit in the market if their brand is promoted through promotional products. Promotional products are the lifeline of a company. Companies spent a lot of amount on these promotional products so that their brand can become a household name.
There are a wide range of promotional products to choose from which are sure to satisfy almost every company marketing and promotional tactics. Prior to introducing a new product in the market it is indispensable to realize the requirements of the market and subsequently target the marketing needs. A good promotion is considered one that is made according to the nature of the product and keeping in mind the intended audience. It is a fact that if the quality of the product is superior coupled with the good promotion strategy there is no way that the product will be ineffective.
Quality promotional products become all the rage among customers and are considered as a vital advertising tool. A constructive promotional product apart from creating its forte for itself will definitely create an enduring impression of the company.
Promotional products apart from establishing an everlasting impression are also a vital tool to influence the spirit of the employees. These promotional products also serve a great purpose of boosting the morale of the employees. On special occasions like tradeshow giveaways, corporate communications, completion of a target or difficult project promotional products can be gifted to the employees who in return can uplift the spirit and loyalty towards the company. With the penetration of World Wide Web there are ready built online stores available which are able to assist different organizations to choose a promotional product of their choice. Thus organizations can in return spread their advertising communication across through these promotional products. Studies have indicated that recipients frequently can remember the name of an advertiser on an item for long enough if the promotional product is really durable.
There are a variety of gift items to choose from which can be given as promotional products to the customers like Mouse pads, USB ports, clocks, cups, gadgets, chocolate, t-shirts, pens, flash lights, key chains, confectionery, bags, office products like jotters, ring pads, calculators etc.
Ways Hispanic Business Owners Can Boost Sales with PromotionaL Products
Let's face it. In today's world, people are bombarded with advertising so it can be hard to market your business effectively. Promotional products offer a unique and affordable way for Hispanic business owners to get their name out to potential customers without being obnoxious.
Promotional products range from pens to totes to key chains, all with your company's name and contact information imprinted on them. Here are 5 ways Hispanic business owners can boost sales with promotional products.
1. Promotional products allow you to create a practically permanent presence in your customers' lives. For example, pens are a very useful item for just about everyone and they serve as a wonderful advertising tool when they are imprinted with your company's logo and contact information. Consider a logo pen a cheap, silent salesperson that will work to promote your business for months to come!
2. To put it simply, print and online ads are virtually useless. Most print ads in newspapers and magazines end up in the trash while online ads have a notoriously low click-through rate. Print ads are particularly a waste of time for Hispanic business owners since only a small percentage of the Latino population regularly reads newspapers and magazines. With promotional products, you are guaranteed to get your business's name out to the target audience and for far less money than it would cost you to publish ads.
3. When you give highly relevant promotional gifts to your customers, your business will come to mind first anytime they need the service you offer. For example, if you have a restaurant or tienda, give your customers food-related promotional items such as a bottle opener keychain or bag clip. If you have a carpentry or construction business, a tape measure can be a relevant promotional gift.
4. Useful logo items are an effective way to shed a positive light on your business. For example, if you give your customers shoe shine kits or sewing kits with your company's logo imprinted on them, they will come to associate your business with convenience and usefulness.
5. When you give your customers promotional products, you dramatically increase your business's visibility. For example, if you give your customers a tote with your company's name on it, they will probably use it when they go shopping or out on the town. Not only is a tote an eco-friendly option, it will provide you with highly visible advertising for an extended period! A large number of potential customers will see your logo and contact info on a constant basis.
So there you have it. As a Hispanic small business owner, it's essential that you get your name out to your target market. The easiest and most cost-effective way to do that is by giving your customers promotional products. Give your customers a personal, "Gracias," for choosing your company by awarding them with a useful, promotional product; they are bound to return the favor by bringing you more business.
http://www.bestlogoproducts.com , promotional products, promotional items, corporate gifts, promotional gifts, trade show giveaways, logo products, imprinted items, custom products
Promotional products range from pens to totes to key chains, all with your company's name and contact information imprinted on them. Here are 5 ways Hispanic business owners can boost sales with promotional products.
1. Promotional products allow you to create a practically permanent presence in your customers' lives. For example, pens are a very useful item for just about everyone and they serve as a wonderful advertising tool when they are imprinted with your company's logo and contact information. Consider a logo pen a cheap, silent salesperson that will work to promote your business for months to come!
2. To put it simply, print and online ads are virtually useless. Most print ads in newspapers and magazines end up in the trash while online ads have a notoriously low click-through rate. Print ads are particularly a waste of time for Hispanic business owners since only a small percentage of the Latino population regularly reads newspapers and magazines. With promotional products, you are guaranteed to get your business's name out to the target audience and for far less money than it would cost you to publish ads.
3. When you give highly relevant promotional gifts to your customers, your business will come to mind first anytime they need the service you offer. For example, if you have a restaurant or tienda, give your customers food-related promotional items such as a bottle opener keychain or bag clip. If you have a carpentry or construction business, a tape measure can be a relevant promotional gift.
4. Useful logo items are an effective way to shed a positive light on your business. For example, if you give your customers shoe shine kits or sewing kits with your company's logo imprinted on them, they will come to associate your business with convenience and usefulness.
5. When you give your customers promotional products, you dramatically increase your business's visibility. For example, if you give your customers a tote with your company's name on it, they will probably use it when they go shopping or out on the town. Not only is a tote an eco-friendly option, it will provide you with highly visible advertising for an extended period! A large number of potential customers will see your logo and contact info on a constant basis.
So there you have it. As a Hispanic small business owner, it's essential that you get your name out to your target market. The easiest and most cost-effective way to do that is by giving your customers promotional products. Give your customers a personal, "Gracias," for choosing your company by awarding them with a useful, promotional product; they are bound to return the favor by bringing you more business.
http://www.bestlogoproducts.com , promotional products, promotional items, corporate gifts, promotional gifts, trade show giveaways, logo products, imprinted items, custom products
Why You Need PROMO Products During A Recession K1
The financial slump and impending economic recession has taken its toll on the global business and marketing. Most firms are showing a dismal outlook and looking out for cost-saving tactics and restraints in all business areas. Marketing and advertising is no exception and has been badly hit with reduced budgets and expenditures.
However, one needs to get into guerrilla marketing and promotional strategies to beat the impact of recession. If most of your competitors are on a withdrawal trend, you need to take the anti-cyclical route which should be a strategic enough to fetch increased return on investment in future. In the event of a receding economy, keep your advertising budget steady if not on an increasing trend, to enhance your visibility, sales and market share.
A normal or booming economy, every company increases its advertising and promotional budgets, there is a barrage of advertising exposure, and as a result the consumer pays less attention to any of your efforts. Also, due to increased demand, advertising prices are also on the peak. You end up with huge advertising expenditures and less than expected returns. When we apply the same fundamentals to an economy in depression, you get favorable advertising prices and better awareness of your marketing campaigns, as your competitors are lying low. The bottom-line is that you make more profits out of low investments. In other words, returns are higher from low input and more output.
Promotional products are a great way of getting consumer’s awareness and attention to your company. In comparison to other advertising media - TV, print and Internet; promo items are rated highest on advertising impression and appeal and tend to have the greatest acceptance quotient amongst consumers.
Promo products have the attribute of being on top of the consumer’s mind, reason being that the consumers appreciate getting these products and each time they confront the item they are reminded of the campaign. They can help reduce your marketing expenses and yet aid in motivating and gratifying your important business partners, your employees and customers; with tangible and practical products which they like and wish to associate with you and your advertising message.
Promotional products are gaining popularity as the most cost-effective advertising tool and the fastest growing advertising medium. You can choose from a diverse list of promo items such as calendars, which are bound to stay with the consumer for the whole year and would be a constant reminder of your company and advertising message. Other products such as key rings for the house, work or car, can also leave long lasting impressions on the consumer’s mind. Ecologically biodegradable items such as bags, writing pads and the like would also be good options.
In a nutshell, even though the economy is struggling and companies are constraining their advertising expenditures, promotional items still prove to be the most likable and cost efficient method to reach out your business and marketing message to the target consumer. Anti-cyclical way of advertising through promo products has the potential to get you better returns on investment. So, go right ahead and sail through the rough times by availing of the promotional product advertising.
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http://www.bestlogoproducts.com
However, one needs to get into guerrilla marketing and promotional strategies to beat the impact of recession. If most of your competitors are on a withdrawal trend, you need to take the anti-cyclical route which should be a strategic enough to fetch increased return on investment in future. In the event of a receding economy, keep your advertising budget steady if not on an increasing trend, to enhance your visibility, sales and market share.
A normal or booming economy, every company increases its advertising and promotional budgets, there is a barrage of advertising exposure, and as a result the consumer pays less attention to any of your efforts. Also, due to increased demand, advertising prices are also on the peak. You end up with huge advertising expenditures and less than expected returns. When we apply the same fundamentals to an economy in depression, you get favorable advertising prices and better awareness of your marketing campaigns, as your competitors are lying low. The bottom-line is that you make more profits out of low investments. In other words, returns are higher from low input and more output.
Promotional products are a great way of getting consumer’s awareness and attention to your company. In comparison to other advertising media - TV, print and Internet; promo items are rated highest on advertising impression and appeal and tend to have the greatest acceptance quotient amongst consumers.
Promo products have the attribute of being on top of the consumer’s mind, reason being that the consumers appreciate getting these products and each time they confront the item they are reminded of the campaign. They can help reduce your marketing expenses and yet aid in motivating and gratifying your important business partners, your employees and customers; with tangible and practical products which they like and wish to associate with you and your advertising message.
Promotional products are gaining popularity as the most cost-effective advertising tool and the fastest growing advertising medium. You can choose from a diverse list of promo items such as calendars, which are bound to stay with the consumer for the whole year and would be a constant reminder of your company and advertising message. Other products such as key rings for the house, work or car, can also leave long lasting impressions on the consumer’s mind. Ecologically biodegradable items such as bags, writing pads and the like would also be good options.
In a nutshell, even though the economy is struggling and companies are constraining their advertising expenditures, promotional items still prove to be the most likable and cost efficient method to reach out your business and marketing message to the target consumer. Anti-cyclical way of advertising through promo products has the potential to get you better returns on investment. So, go right ahead and sail through the rough times by availing of the promotional product advertising.
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http://www.bestlogoproducts.com
It’s in the bag! Why totes make great business gifts Tote bags with your company’s name and logo are among the most popular of imprinted products.
Tote bags with your company’s name and logo are among the most popular of imprinted products. Why? Because they’re the kind of gift that keeps your name out in front of potential customers for months to come.
Totes make your company most visible. Consider the plight of the person at a trade show collecting samples from table to table, ending up with a pile of pamphlets, business cards, and promotional items. He’s balancing an armful of stuff when he picks up your company’s business gift: a tote. Now he not only has a place to conveniently carry his loot, but all those other company logos are inside yours. Your logo is the one visible as the trade show visitor continues on his way. That’s smart advertising.
Totes are versatile. Among imprinted products, the tote bag is possibly the most likely item to be used for multiple purposes. Tote bags will be taken home and reused by other members of the family for school, sporting events, and shopping trips. Your tote will end up carrying sack lunches and library books. And wherever the tote goes, your company’s logo and contact information goes along.
Totes offer variety. You can choose from a wide range of tote materials, from imprinted vinyl to eco-friendly recycled cotton fibers, depending on your budget and the message you want to convey. You’ll also get to choose the right color to match your company’s products.
Totes give you a BIG advertising space. Depending on your company’s logo, some of the details might be lost if you have to shrink it down. Logo keytags might only have room for your company contact info. But on a tote, you can have several square inches to show your logo and other information.
Looking for an imprinted product that’s bound to make a big impact for months—or even years—to come? You can’t beat the versatile tote.
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WWW.BESTLOGOPRODUCTS.COM provides imprinted advertising specialties and business gifts for client thank you's and trade show give aways such as logo memo clips, imprinted pens, keytags, stress squeeze items desk and pocket items. We service both large and small business quickly and at a low cost.
Totes make your company most visible. Consider the plight of the person at a trade show collecting samples from table to table, ending up with a pile of pamphlets, business cards, and promotional items. He’s balancing an armful of stuff when he picks up your company’s business gift: a tote. Now he not only has a place to conveniently carry his loot, but all those other company logos are inside yours. Your logo is the one visible as the trade show visitor continues on his way. That’s smart advertising.
Totes are versatile. Among imprinted products, the tote bag is possibly the most likely item to be used for multiple purposes. Tote bags will be taken home and reused by other members of the family for school, sporting events, and shopping trips. Your tote will end up carrying sack lunches and library books. And wherever the tote goes, your company’s logo and contact information goes along.
Totes offer variety. You can choose from a wide range of tote materials, from imprinted vinyl to eco-friendly recycled cotton fibers, depending on your budget and the message you want to convey. You’ll also get to choose the right color to match your company’s products.
Totes give you a BIG advertising space. Depending on your company’s logo, some of the details might be lost if you have to shrink it down. Logo keytags might only have room for your company contact info. But on a tote, you can have several square inches to show your logo and other information.
Looking for an imprinted product that’s bound to make a big impact for months—or even years—to come? You can’t beat the versatile tote.
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WWW.BESTLOGOPRODUCTS.COM provides imprinted advertising specialties and business gifts for client thank you's and trade show give aways such as logo memo clips, imprinted pens, keytags, stress squeeze items desk and pocket items. We service both large and small business quickly and at a low cost.
Monday, February 9, 2009
THOUGHTS ON BUSINESS 2009
2/09/2009
Boy its hard out there ! Its not a depression yet as I tell peope that if you see restaurants still fuilling up theres a fair amount of money being made still.
WHat do you think ?
Boy its hard out there ! Its not a depression yet as I tell peope that if you see restaurants still fuilling up theres a fair amount of money being made still.
WHat do you think ?
Wednesday, February 4, 2009
What Everybody Needs to Know About Golf Promotional Products
Now you can take that box of golf promotional products out of the closet. Reach your hand way back into that old file cabinet in the corner, which nobody seems to use except for storage anymore, and grab yourself a handful of those golf balls and golf tees with your company’s logo on them. It’s time to start advertising your business once again. Promotional corporate gifts, products imprinted with corporate logos, or custom products with corporate logos, like imprinted items and corporate apparel are all making a comeback in the new economy.
The evolution of internet news, SMS technology and popular hand-held devices like the iPhone and the Blackberry has completely revolutionized marketing. Today, mobile technology is all the rage, as more people actually receive their news from internet related technology than from the traditional print media; like magazines and daily newspapers. Somewhere, there must be millions of trees jumping up and down and hollering out loud: “Yeah!” No doubt, the Environmental Movement is rather happy as well.
Nonetheless, according to a Pew Research study conducted in the summer of 2008 the steady decline in ad revenues has put the American newspaper industry in a dire situation. The percentage of the American population who got their news from traditional newspapers in 1993 was 58%; by 2008 that fiqure was down to just 34%. Today, more than 15% of the public owns either a Blackberry or an iPhone, and over one third of these people rely upon their smart phones for their news. The number of corporate executives and middle management employees who have these devices is actually much higher than that as you can imagine. Many of these executives are the actual people who are empowered to make final buying decisions for their companies, and just as many of them are also golf enthusiasts as well.
Where am I going with all of this? It’s simple! Promotion items with corporate logos on them, like corporate gifts, apparel and trade show giveaways have always been a more personal way to brand your company. The person who uses a pen or a mouse pad with your logo on it is more likely to choose your business when it is time to make a purchasing decision. Practical items like coffee mugs, key chains, and tape measures all have highly practical uses that help to work the idea of your company’s “brand” into the consciousness of the recipient of these gifts.
The company executive who carries a sports bag, wears a jacket, uses golf balls, an umbrella, divots, golf tee’s or towels imprinted with your custom logo on, it is making a bold statement about the quality of your products. Even smaller items typically given out at trade shows, in the hands of the golf enthusiast can be an enormous boost to your brand. Golf promotional products can often convey the idea that your company has class and sophistication. Investing in these items is sure to pay off in the long run.
Let's Get Personal With Logo Promotional Items! #7
Getting personal with imprinted business gifts for the desk
With many business people spending more than 40 hours per week at their offices, the need is greater than ever for business gifts that bring the comforts of home to the office. This concept began with business logo coffee mugs, which provided advertising while also giving office-dwellers a way to enjoy their morning beverage the way they did at home, instead of drinking from a paper cup. The market has expanded well beyond coffee mugs now, and includes collapsible cups that make drinking from the water cooler easier (and more eco-friendly, too).
As people work longer hours at their desks, there is now a greater need for personal grooming items in the workplace. Potential clients who need to look their best on the job will welcome comb kits and mirrors as business gifts, to help them spiff up at their desks. Women especially appreciate cosmetic brushes, but potential clients of both genders will make good use of lint brushes to stay well-groomed. And everyone will rest easier knowing an emergency sewing kit is nearby to make away-from-home clothing repairs possible, in case of a wardrobe malfunction.
Print your company’s name and contact information on a card magnifier, and your customers will be taking a close look at you on a daily basis as they study the fine print in contracts or phone listings. Choose imprinted pillboxes as your business gifts, and they’ll see your company’s name two to four times a day, as they take care of their medication needs on the go.
Major studies have shown imprinted logo promotional products have greater impact on a daily basis than traditional print ads. Their cost efficiency is unparrelled to TV or radio as your name is next to your traditional clients.
Promotional logo products are just another leg in your marketing efforts that should include websites, traditional advertising, catalogs, trade shows, sales efforts via telephone as well as leave behind thank you gifts of inexpensive promotional products with the ability to have your name and contact info working 10% for you on a daily basis.
From the back of cereal boxes to including them as thank you's when shipping out your products, a special little thank you goes a long way to keep your name in the mind of your most important clients.
Ways to give your clients these handy items are at trade shows, during sales calls, with catalog mailings and at community events.
Personal imprinted products might represent your best business gift investment. They help your potential customers make the workplace a real “home away from home.”
Getting The Most From Your Promotional Items
You have a box of great promo items ready to take to a trade show. You bought them because you know they're the most effective possible advertising for your company. Now how can you get the best "bang for your buck" from these items? Follow these simple rules:
1. Keep it neat. Display the promotional items nicely. Remember, potential customers will not automatically know how much you spent for the items, so you have the opportunity to increase their perceived value. If you dump a box of pens onto your table, they will look like they have little value. But if you line them up neatly in rows, they will seem more valuable to people passing by.
2. Keep in touch. Placing a promotional item in a potential customer's hand is the single best way to increase that item's perceived value. Something lying on a table is just an object, but when you place it in a potential customer's hand, you have made personal contact. Add a smile or a handshake, and you may have made a business contact.
3. Keep your business cards nearby. Some potential customers will appreciate the little flashlight imprinted with your company's contact information, but they'll also want a business card they can put in their file. Keep a neat stack of your cards near your promotional items, and both will appear to have more value.
That's all there is to it -- display nicely, add the personal touch, and provide a card version of your contact information. Then you'll get the most from your new promotional items.
WWW.BESTLOGOPRODUCTS.COM provides imprinted advertising specialties and business gifts for client thank yous and trade show give aways such as logo memo clips, imprinted pens, keytags, stress squeeze items desk and pocket items. We service both large and small business quickly and at a low cost.
Thursday, January 29, 2009
Hispanic Business Owners Can Boost Sales with Promotional Products -5 Ways
Let's face it. In today's world, people are bombarded with advertising so it can be hard to market your business effectively. Promotional products offer a unique and affordable way for Hispanic business owners to get their name out to potential customers without being obnoxious.
Promotional products range from pens to totes to key chains, all with your company's name and contact information imprinted on them. Here are 5 ways Hispanic business owners can boost sales with promotional products.
1. Promotional products allow you to create a practically permanent presence in your customers' lives. For example, pens are a very useful item for just about everyone and they serve as a wonderful advertising tool when they are imprinted with your company's logo and contact information. Consider a logo pen a cheap, silent salesperson that will work to promote your business for months to come!
2. To put it simply, print and online ads are virtually useless. Most print ads in newspapers and magazines end up in the trash while online ads have a notoriously low click-through rate. Print ads are particularly a waste of time for Hispanic business owners since only a small percentage of the Latino population regularly reads newspapers and magazines. With promotional products, you are guaranteed to get your business's name out to the target audience and for far less money than it would cost you to publish ads.
3. When you give highly relevant promotional gifts to your customers, your business will come to mind first anytime they need the service you offer. For example, if you have a restaurant or tienda, give your customers food-related promotional items such as a bottle opener keychain or bag clip. If you have a carpentry or construction business, a tape measure can be a relevant promotional gift.
4. Useful logo items are an effective way to shed a positive light on your business. For example, if you give your customers shoe shine kits or sewing kits with your company's logo imprinted on them, they will come to associate your business with convenience and usefulness.
5. When you give your customers promotional products, you dramatically increase your business's visibility. For example, if you give your customers a tote with your company's name on it, they will probably use it when they go shopping or out on the town. Not only is a tote an eco-friendly option, it will provide you with highly visible advertising for an extended period! A large number of potential customers will see your logo and contact info on a constant basis.
So there you have it. As a Hispanic small business owner, it's essential that you get your name out to your target market. The easiest and most cost-effective way to do that is by giving your customers promotional products. Give your customers a personal, "Gracias," for choosing your company by awarding them with a useful, promotional product; they are bound to return the favor by bringing you more business.
Promotional products range from pens to totes to key chains, all with your company's name and contact information imprinted on them. Here are 5 ways Hispanic business owners can boost sales with promotional products.
1. Promotional products allow you to create a practically permanent presence in your customers' lives. For example, pens are a very useful item for just about everyone and they serve as a wonderful advertising tool when they are imprinted with your company's logo and contact information. Consider a logo pen a cheap, silent salesperson that will work to promote your business for months to come!
2. To put it simply, print and online ads are virtually useless. Most print ads in newspapers and magazines end up in the trash while online ads have a notoriously low click-through rate. Print ads are particularly a waste of time for Hispanic business owners since only a small percentage of the Latino population regularly reads newspapers and magazines. With promotional products, you are guaranteed to get your business's name out to the target audience and for far less money than it would cost you to publish ads.
3. When you give highly relevant promotional gifts to your customers, your business will come to mind first anytime they need the service you offer. For example, if you have a restaurant or tienda, give your customers food-related promotional items such as a bottle opener keychain or bag clip. If you have a carpentry or construction business, a tape measure can be a relevant promotional gift.
4. Useful logo items are an effective way to shed a positive light on your business. For example, if you give your customers shoe shine kits or sewing kits with your company's logo imprinted on them, they will come to associate your business with convenience and usefulness.
5. When you give your customers promotional products, you dramatically increase your business's visibility. For example, if you give your customers a tote with your company's name on it, they will probably use it when they go shopping or out on the town. Not only is a tote an eco-friendly option, it will provide you with highly visible advertising for an extended period! A large number of potential customers will see your logo and contact info on a constant basis.
So there you have it. As a Hispanic small business owner, it's essential that you get your name out to your target market. The easiest and most cost-effective way to do that is by giving your customers promotional products. Give your customers a personal, "Gracias," for choosing your company by awarding them with a useful, promotional product; they are bound to return the favor by bringing you more business.
Tuesday, January 13, 2009
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